By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Your #1 guide to start a business and grow it the right way…

  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Subscribe
Aa
BrandiaryBrandiary
  • Startups
  • Start A Business
  • Growing a Business
  • Funding
  • Leadership
  • Marketing
  • Tax Preparation
Search
  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Made by ThemeRuby using the Foxiz theme Powered by WordPress
Brandiary > Startups > EV Mania Hasn’t Killed Hunger for Hybrid Trucks

EV Mania Hasn’t Killed Hunger for Hybrid Trucks

News Room By News Room September 13, 2023 5 Min Read
Share

This may not be great news for the climate. A person who swaps a gas truck for a hybrid one will reduce their emissions. An analysis of 2020 pickup trucks found that a hybrid truck emits almost 30 percent less greenhouse gas over its lifetime than a solely gas-powered counterpart. But global climate goals generally require not only fully electrifying most driving but also driving significantly less. In the short term, hybrids may help car companies meet more stringent emissions regulations. But ultimately, “the hybrid is a gas car,” says Gil Tal, who directs the Electric Vehicle Research Center at UC Davis. Moving more people into battery electric vehicles and hybrids that plug in should be the goal, he says.

Right now, though, the hybrid truck push is rooted in recognition that many car buyers still don’t feel ready to drive an electric car, says Jessica Caldwell, executive director of insights at the automotive research firm Edmunds. Flipping from gas to charging station may feel easy for some drivers, especially those who have access to chargers at home. But going electric requires someone to have a completely different relationship with their car, she says, and that can feel scary. “Although there has been this rush to battery-electric vehicles, there is this group of people who say, ‘I’m not ready for that leap yet. I want to take baby steps.’” Bambino, this hybrid truck is for you.

Ford’s pitch for the new hybrid F-150 model remains focused on what the hybrid can do—muscular truck stuff—with a better fuel economy than the gas-only model rather than saving the planet. (At an EPA-reported 25 miles per gallon, the 2023 version of the vehicle was below the national fleet average.) It’s the green-ish truck for truck people. Aside from the supercharged Raptor model, the hybrid F-150’s electric motor boost gives it the most horsepower and torque in the lineup, meaning it can do lots of practical towing work. Its battery can function as the equivalent of a 2.4 kilowatt electric generator—enough to power or charge a few small appliances at a time—and 72 percent of hybrid customers have upgraded to the 7.2 kilowatt output, Ford says, which can power a number of power tools at the same time.

For people who use their trucks for work, that could make the hybrid a better choice than the battery-electric version, says John Emmert, the general manager of Ford Trucks. “If you live in a rural location that doesn’t have charging infrastructure, and you’re using the truck for frequent, daily, long-distance towing, which is common among truck owners, that hybrid is probably going to be a better choice than the Lightning,” he says. It helps that the hybrid version will likely cost thousands less than the battery-only version.

If you must have a new truck, a plug-in hybrid that uses its gas engine only when the battery runs out would be a better compromise for the climate, says Tal, the UC Davis researcher. “For many years, we were calling plug-in hybrids a gateway drug” to battery electrics, he says, a stepping stone to a zero-emission future. But now, his research suggests that once car buyers get used to plugging in their car for any amount of time, they move fluidly between battery electrics and plug-in hybrids, making those hybrids a more permanent tool in the decarbonizing toolbox. For now, though, plug-in hybrid pickup trucks run into the same practical problems as battery-electric ones: Rheir heavy batteries mean they can pull less weight. No one currently sells a plug-in pickup in the US.

So today, hybrid pickups represent a common American approach to buying, well, anything: More, please. “This is what Americans want: the maximum, just in case,” says Brian Moody, the executive editor of Autotrader. Electrics are the future of both driving and decarbonization, he says, but hybrid trucks “may be the solution for right now.”

Read the full article here

News Room September 13, 2023 September 13, 2023
Share This Article
Facebook Twitter Copy Link Print
Previous Article Sanofi Consumer Healthcare’s Sustainability And B Corp Certification
Next Article Predictions And How To Prepare
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top startup and business stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Top Picks

‘Search is everywhere’: How JBL is retooling its search efforts for AI
December 4, 2025
What’s happening with social media bans?
December 3, 2025
Why Cinemark is testing an industry-first brand campaign
December 2, 2025
Blended and branded: The business behind Erewhon smoothie collabs
December 1, 2025
The secret sauce behind Taco Bell’s sustained social engagement
November 30, 2025

You Might Also Like

Part 1. Key concepts, glossary of terms.

Startups

Using ‘Daikandou Management’ In The AI Era

Startups

The Important Initiative For Real Digital Marketing Results

Startups

Six Secrets Of Maintaining Momentum After An Acquisition

Startups

© 2023 Brandiary. All Rights Reserved.

Helpful Links

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Resources

  • Start A Business
  • Funding
  • Growing a Business
  • Leadership
  • Marketing

Popuplar

ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Jim Beam is taking its American roots to global fans with sports sponsorships
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists

We provide daily business and startup news, benefits information, and how to grow your small business, follow us now to get the news that matters to you.

Welcome Back!

Sign in to your account

Lost your password?