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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard at work trying to keep clients on track.As tariff rates and regulations seem to change nearly by the minute, and as the economic picture becomes increasingly hazy, agency executives say…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis Vuitton” bags. But Jhara Valentini has been prepping her luxury clients on how to market during a trade war since last August.Valentini is the founder and president of Valentini Media…
LTK wants to be creators’ post-social platform of choice
Everyone is pivoting to video, and LTK is no exception.Amber Venz Box started as a creator on Wordpress, and founded the platform formerly known as LiketoKnow.it and RewardStyle in 2011 as an affiliate platform for bloggers, which is now often cited as one of the original social commerce platforms. Today,…
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
President Trump’s national energy emergency executive order and tariff-backed manufacturing mission aren’t exactly an environmental activist’s dream. So in a climate of near-climate crisis denialism, what are brands built on caring about the Earth and its inhabitants to do?For companies like Califia Farms, a plant-based beverage brand, and Tony’s Chocolonely,…
Breaking down short-sellers’ claims about AppLovin
Last year, the mobile app advertising platform AppLovin enjoyed a meteoric rise, catching the eyes of advertisers and analysts alike. Lately, though, it’s also caught the attention of critics—including, namely, a quartet of short-sellers who have claimed the company’s success is built on sand.In March, Muddy Waters issued a report…
Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’
Maybe slow and steady does win the race? NBCU’s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in the quarter, according to Comcast’s Q1 earnings call on Thursday.As its subscriber base climbs, so is its revenue: the streamer grew revenue to $1.2…
The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t been the case for indie band Bon Iver—until now.For SABLE, fABLE, the latest album from Bon Iver that was released this month, frontman Justin Vernon hosted a basketball tournament, did…
Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right shoelace over her left when she was lacing up her cleats. And LeBron James is famously superstitious.Athletes from pick-up players to pros have their sacred pregame rituals, or “moments of…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq. He’s spent more…
Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
Gen Z is taking their sneakers out of the box.For some sneakerheads, kicks are collectors items, and the value drops as soon as they touch the ground. But Foot Locker’s latest campaign is rooted in the knowledge that for some Gen Zers, sneakers are most valuable as part of an…
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