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How TGL’s game stays on par with golf’s changing demographics
What do you get when you combine PGA Tour golfers with screens, mics, a rotating green, and a handful of other twists? TGL, aka TMRW Golf League, the new-age golf competition founded by Tiger Woods, Rory McIlroy, and sports exec Mike McCarley in tandem with the Tour.Golf has long been associated with an older audience. A 2017 Sports Business Journal…
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How do holding companies decide which agency brands to sunset?
Madison Avenue continues to contract.As of last month, two more agency brands are gone after 180 and adam&eveDDB NY were subsumed by Lola USA, a new division of the Lola agency brand, as Omnicom continues…
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
It seems like YouTube’s gargantuan ads business may never stop getting bigger. And its subscription video business is doing just fine, too: Subscription revenue makes up a third of YouTube’s total revenue, CEO Neal Mohan…
Why Pinterest’s is encouraging people to get off their phones
“How did they live their lives without posting about it? How did they know they liked something if the thing they thought they liked hadn’t already gotten any likes?”These are questions a young girl asks…
The highs and lows from this year’s upfronts
Upfronts week only comes once a year, but the memories will last forever.Our team once again had the pleasure of covering media companies’ biggest pitches to the advertising world, and there were plenty of highlights—and…
Special Features
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to…
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How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer Jerky and The Mandalorian and Grogu, Disney’s latest feature film installment in the Star Wars franchise, Baby Yoda’s penchant for snacking powers the marketing message for the individually packaged jerky.…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion teams, and one that Kimberly Veale, SVP of marketing and communications for the WNBA’s Portland Fire, has had to answer twice in the past couple of years—she joined the Fire from 2025 expansion team the…
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe, Robert Pattinson for Dior, or Matthew McConaughey for Lincoln.Now, the Swedish legal AI startup Legora has Jude Law.Last month, Legora debuted a campaign centered around the idea that “law just got more attractive.” Law, for…
All things creator marketing with Mae Karwowski
Mae Karwowski is founder and CEO of influencer marketing agency Obviously. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear why she’s so bullish on creator marketing.This interview has…
Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting several new capabilities within AI Max, its creative and targeting tool suite that first debuted about a year ago.AI Max is Google’s “fastest-growing AI search product,” Brendon Kraham, VP of…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.The WNBA’s Dallas Wings have capitalized on that opportunity. Although the team finished last in the standings in 2025 and was second-to-last the year before, it turned…
A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active relationship with the NFL. But the home improvement retailer has never taken a shot at basketball.That changed today when Lowe’s announced its first-ever basketball campaign, which includes partnerships with Las…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there?That’s not the kind of marketing that Expedia is doing with creator IShowSpeed.On Wednesday, the company kicked…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane as its chief creative officer. And the NFL dubbed Dhar Mann its chief kindness officer for the Super Bowl.As influencers take on founder roles at their own companies and business…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from Adobe.That’s not all: “What’s also caught the attention of brands is the conversion of that…
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All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account…