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Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next summer, the company confirmed to Marketing Brew.Since debuting an ad tier in 2022, Netflix has been steadily building out its ad capabilities, including adding dynamic…
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Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch Thiago Martins, Aiden O’Neill, and the rest of the home team take on Inter Miami…
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How soccer orgs and sponsors are putting local spins on World Cup campaigns
With 16 host cities across three countries, it’s safe to say there’s no one-size-fits-all marketing plan for this summer’s FIFA…
How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies.…
‘This famous butt’: How Verizon created that ad with Connor Storrie
Great glutes never killed anybody…Except, perhaps, in Verizon’s latest ad campaign.The spot, a four-and-a-half minute short film directed by filmmaker…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for…
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Coworking with Fintan Gillespie
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Fintan Gillespie is global director, ad partnerships at Snap Inc. He previously worked at Google.Favorite project you’ve worked on? A recent favorite has been launching our integration with WooCommerce. It’s a…
How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at [email protected] mouse in the office. A fish fillet in the…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting into the space under the broader umbrella of commerce media. Still, the exponential growth seen…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports…
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them were from AI companies.With 125 million people tuning into the…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows off its latest titles. This year, one particular show got an extra special treatment.Dutton Ranch, a Taylor Sheridan-helmed Yellowstone spinoff that stars Kelly Reilly and Cole Hauser as Beth Dutton…
Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find themselves in good shape: Both of the college stars featured in its work, UConn Huskies guard Azzi Fudd and Michigan Wolverines guard Trey McKenney, are headed to the Final Four.The…
Google soups up DV360 with more YouTube buying options, Gemini integrations
Google did not come to play at its NewFronts presentation in New York.The company is rolling out new YouTube and live sports buying options, including buys for YouTube Pause Ads and UFC placements, through its DSP DV360 tool, it announced this week. It’s also touting new retail, commerce, and measurement…
After a tax credit shakeup, clean energy marketing strategies are pivoting
When it comes to successful marketing, nothing closes a sale like a good discount. And over the last few years, the clean energy industry boomed thanks to discounts—or rather, tax credits—that the government offered to those who invested in and produced green power.But the One Big Beautiful Bill Act’s passage…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the creator platform Spotter, that new age is already here. At its second annual Showcase event…
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Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary…
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
Is it time to ring the death knell for the holding company model?It’d be easy…
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those…