January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with both CES and the National Retail Federation (NRF) annual show held in the first two weeks of the month.During this year’s conferences, innovations around AI were inescapable, and agentic AI in particular, which could have big implications for the ways…
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative…
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to…
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across industries have taken it upon themselves to get out into the world and engage with…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy…
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production…
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according…
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network, which will allow advertisers to see deduplicated reach across Meta’s platforms. The audio measurement tool,…
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of leagues, teams, and other sports organizations did numbers: One post from MLB saw almost 4…
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray and Warrick Dunn wore Oakley sunglasses under their helmets before visors were common.A few decades later, football looks a little different—and not only when it comes to players’ preferred eyewear.…
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing moments in recent memory. We’re looking at you, Pop-Tarts mascot sacrifice and Cheez-It wedding.This month, Bush’s Beans is joining the party after securing the naming rights to the Boca Raton…
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned fun? Go on a cruise—specifically a Carnival cruise.That’s the message of Carnival Cruise Line’s latest campaign from TBWAChiatDay NY. The campaign, which stars Nick Offerman, leans into the actor’s tough-yet-genial persona to showcase how fun…
People do some pretty crazy things in the gym. But none feels quite as crazy as competing in a Hyrox race.Some fitness enthusiasts might already be familiar with the format: Competitors run one kilometer, then complete a workout station including sled pushes and pulls, burpee broad jumps, and wall balls.…
As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show, brand marketers are saying goodbye to a nearly decade-long marketing opportunity that has few rivals.Since Netflix’s nostalgic sci-fi mystery series premiered in 2016, the miniseries-turned-juggernaut has become an increasingly powerful…
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation, the media giant is looking to give its advertising options some additional sparkle heading into a sports programming-packed 2026.At a briefing at 30 Rock a few weeks ahead of CES,…
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From Chili’s x Tecovas to Wicked: For Good x just about any brand you can think of, 2025 was filled to the brim with collabs. It’s no secret that marketers love a crossover moment, but do…
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI,…
A trend is exciting—until everyone and their mother jumps on it, at which point it…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Brands try to reflect culture, and in 2025, culture was prone to getting riled up.…
A few days after the latest TikTok ban extension deadline passed, it seems we may…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
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