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NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual marketing campaign, “Imagine Missing This,” will be targeted more narrowly than campaigns from previous years, though it’s still geared toward top-of-funnel goals like awareness and brand building as the NWSL continues to grow, according to Andrew LeRay, the league’s director…
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Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women’s March Madness. In 2024, “Everyone Watches Women’s Sports”…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s…
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How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At…
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Make creator marketing count
What’s InsideTable of ContentsChapter OneIntroductionCreator marketing is no longer optional. But in a low-trust, high-noise media world, doing it well takes more than throwing money at creators. This chapter explains why the old playbook is broken and what needs to change now.Chapter twoThe Starting LineWe asked over 250 marketers how…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix’s bid for the company was announced late last year.In a message to shareholders Thursday, WBD announced that Paramount Skydance’s latest offer to acquire the storied studio and TV company…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that retail media outgrew its original moniker and instead became known as commerce media.Why not try to get a bigger piece of the pie when, per WPP’s 2025 forecast, commerce media…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Why settle for prestige beauty products when the hunt for an…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us,…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up with him over email to hear how he and his teams use AI for social…
How Lunar New Year became a marketing moment
Calling all who celebrate Lunar New Year! Gather your family, friends, red envelopes, and…brands?The Year of the Fire Horse is officially upon us, and in honor of the holiday celebrated across Asian diasporas, a plethora of companies—from beauty brands like Lush Cosmetics to drinkware brands like Stanley 1913 to luxury…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last year, Rodman’s contract negotiations led to a back-and-forth over league salary caps, which had previously come under scrutiny after several USWNT stars left the NWSL to play overseas for massive…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a reality check.DoorDash created a “Bad Boyfriend Bootcamp” ad where low-effort partners were instructed on how to order flowers. Sweethearts Candies updated the phrases on its heart-shaped candy with realisms like…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora’s glam room at the league’s headquarters…
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Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media…