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Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Only a true fan could dream up the singularly effective combination of watching Edward Cullen and Bella Swan’s love story…
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Behind the scenes of the branding for the two newest PWHL teams
Before hockey takes center stage—or center rink—during the Winter Olympics in February, the puck will drop for the third season of the Professional Women’s Hockey League later this month.This season, the league is welcoming two…
DoorDash was the fastest growing brand of the year: report
Americans, it seems, have been desperate for delivery this year.According to Morning Consult’s annual Fastest Growing Brands 2025 report, DoorDash has seen the biggest jump in purchasing consideration among US adults so far this year,…
How Tower 28 is using scripted comedy to break through
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to…
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Everything old is new again—or, maybe, made new again.In recent brand campaigns from brands including Columbia Sportswear, Gushers, Pringles, Tootsie Roll, and Acuvue, marketers have dug back into the brand archives, sometimes even tapping into…
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As run clubs surge, brands flock to marathon sponsorships
With the New York City Marathon on Sunday, pavement-pounding is set to reach a high throughout the city. But during…
United is capitalizing on the growing link between fashion and football
The tunnels of major sports venues have come to be known as fashion runways. For its latest campaign, United Airlines…
It’s not a brand. It’s a lifestyle
Want to be a brand for the rich and famous, or one that fits the average consumer’s lifestyle? Many brands…
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
When Comscore first began looking into streaming in 2017, the subject was still new enough that the measurement company opted…
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MLB swings at international, young baseball fans during record World Series
MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18 innings.Game 1 between the Toronto Blue Jays and the Los Angeles Dodgers averaged 32.6 million viewers in the US, Canada, and Japan, the largest combined audience from those countries since…
How Cadillac is riding the US F1 boom to drive fandom
Between Drive to Survive and this summer’s F1: The Movie starring Brad Pitt, there are a lot of new Formula 1 fans around the world. Some of them, particularly fans of the movie, which follows a fictional F1 team, might not yet be loyal to a team in real life.In…
Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.When it comes to affiliate sales, Sephora is going straight to the source.Last month, the beauty retailer launched My Sephora Storefront, an affiliate program…
Coworking with Victoria Bachan
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Victoria Bachan is SVP, creators,…
Inside Clif Bar’s return to its running roots
For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has plenty of history with athletes who prefer to challenge themselves on solid ground.Founded in 1992, Clif Bar & Company has been involved in running since its inception, especially during its…
Inside the making of Ramp’s viral livestream with Brian Baumgartner
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.The staff at Dunder Mifflin Paper, the fictional company at the center of The Office, aren’t exactly known for being star employees. For the…
How Cava is building brand love (and real love) on Instagram
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.We found love in a hopeless slop-bowl place.Earlier this year, Andrew Downing, director of social media at Cava, tasked his team with coming up…
Creators prepare for takeoff as YouTube content comes to Delta planes
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.For the chronically online, one of the most painful parts of flying might be disconnecting from content creators.Now, Delta passengers don’t need to.Through a…
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
Netflix may have had its “best ad-sales quarter ever,” but its Q3 was not entirely smooth sailing.The streamer missed Wall Street expectations, registering a lower-than-expected operating margin due to a dispute with Brazilian tax authorities, Spence Neumann, Netflix CFO, said Tuesday on the company’s earnings call.“It’s a unique tax,” Neumann…
Why Huggies is promoting the FIFA World Cup exactly nine months out
Huggies has a message for those in the midst of family planning: Get busy right now.Why? Great question. If by some miracle a couple who heeds Huggies’s message and conceives right away, their subsequent parental leave should line up perfectly with the 2026 FIFA World Cup. And wouldn’t that be…
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Coworking with Michael Lamp
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…
Could you fall in love before your Uber arrived?
A love story is timeless. When it’s done right, the stakes are clear, the audience…
How Oura’s new colorful chapter aims to connect with young people
Some say television’s audience reinvigorated when color came onto the scene. Oura is looking for…
How brands are maximizing Instagram’s broadcast channels
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…
How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt,…