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Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set to make its debut on the grid when the 2026 F1 season gets up and running in Australia in March, is releasing its car livery this weekend on marketing’s biggest stage: the Super Bowl.Standing up a brand-new F1 team is expensive, and so is a…
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Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad should probably be, well, bananas.That’s what the team behind Instacart’s second consecutive Super Bowl ad…
Some ad-tech companies are pivoting amid open web ‘contraction’
Is ad-tech still committed to the open web, or anticipating its so-called demise? It all depends on who you ask.As AI tools continue to drive declines in search traffic to brand and publisher sites, ad-tech…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most recent quarter, Meta CFO Susan Li told investors Wednesday during the company’s earnings call.That includes…
Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative AI.In recent months, brands like Dollar Shave Club, Almond Breeze, and Equinox have all used…
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Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the…
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The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with both CES and the National Retail Federation (NRF) annual show held in the first two weeks of the month.During this year’s conferences, innovations around AI were inescapable, and agentic AI…
Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shereen Ladha is VP, head of strategy, North America, at Sid Lee, an international creative services firm founded in Montréal. She has also worked at Hill+Knowlton Strategies, Rethink, and McCann WorldGroup…
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown herself.Jeni’s Splendid Ice Creams recently collaborated with Netflix and Shondaland to produce two Bridgerton-themed flavors that Ryan Morgan, Jeni’s head of brand, is hoping fans will “eat…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its combined strength to pitch the new and improved Omnicom to advertising clients.At CES this month,…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative effectiveness. She was previously marketing director and in-house studio lead at Aldi US, and she…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to a commitment to making people laugh. In recent years, the brand has put out memorable…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across industries have taken it upon themselves to get out into the world and engage with their fandoms IRL, ranging from podcast tapings to book tours and run clubs.“It feels like…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at Disney, which holds the exclusive media rights to the CFP, is “damn close” to selling out, according to Jim Minnich, SVP of revenue and yield management.Even in a calendar period…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past, Disney didn’t hold back with a slew of ad innovations at its Global Tech & Data Showcase in Las Vegas on Wednesday.While last year’s showcase touted capabilities like gamified ads…
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of ad inventory for the 2026 Milan Cortina Games this week, with more than 100 new advertisers joining the fray and marketing the most linear and digital revenue the broadcaster has brought in in Winter Olympics…
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How Michelob Ultra is building its Olympics strategy, one Games at a time
As a sponsor of Team USA since the 2024 Summer Olympics and Paralympics in Paris,…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement…