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All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear what she believes are the biggest growth drivers of creator marketing.This interview has been condensed and edited for clarity.US creator ad…
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How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all Instagram ad impressions, although the push has driven down pricing growth on the platform, according…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast that captured the same ethos and sensibility of our long-running Marketing Brew newsletter.There are plenty…
Special Features
Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience with both. For the World…
Why brands are adopting video game aesthetics
When crafting Coinbase’s 60-second ad for last month’s Academy Awards, the team behind it looked back. Approximately 26 years back.The…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the insurance company announced a collaboration…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not according to Merrell.The 45-year-old hiking…
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All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social and Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear how she is advising her nonprofit clients,…
How soccer orgs and sponsors are putting local spins on World Cup campaigns
With 16 host cities across three countries, it’s safe to say there’s no one-size-fits-all marketing plan for this summer’s FIFA Men’s World Cup.Given the scope of the tournament, the leagues, host committees, media rights partners, and sponsors seeking to contribute to the growth of soccer fandom in the US while…
How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies. This year, despite industry-wide challenges and a belief among some in the industry of a widespread contraction of the open web, the largest independent demand-side platform in the world is…
‘This famous butt’: How Verizon created that ad with Connor Storrie
Great glutes never killed anybody…Except, perhaps, in Verizon’s latest ad campaign.The spot, a four-and-a-half minute short film directed by filmmaker Nia DaCosta, has all the hallmarks of a horror story: low lighting, a house in the woods, jump scares, knives, and ominous phone calls to—gasp—a landline.The film, titled “Look Behind…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for violating state consumer protection laws and ordered the company to pay $375 million in damages in a case related to child safety on its apps. The next day, a California…
Coworking with Fintan Gillespie
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Fintan Gillespie is global director, ad partnerships at Snap Inc. He previously worked at Google.Favorite project you’ve worked on? A recent favorite has been launching our integration with WooCommerce. It’s a…
How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at [email protected] mouse in the office. A fish fillet in the…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting into the space under the broader umbrella of commerce media. Still, the exponential growth seen…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports…
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them were from AI companies.With 125 million people tuning into the…
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How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an…
Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for…
Google soups up DV360 with more YouTube buying options, Gemini integrations
Google did not come to play at its NewFronts presentation in New York.The company is…
After a tax credit shakeup, clean energy marketing strategies are pivoting
When it comes to successful marketing, nothing closes a sale like a good discount. And…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and…