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In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy sh—!,” Thompson exclaims as Chalamet leads them on a high-speed…
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Coworking with Andrea Bendzick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Andrea Bendzick is the CEO of the digital marketing agency Wpromote, which acquired Giant Spoon in…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport…
Special Features
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art…
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How Lunar New Year became a marketing moment
Calling all who celebrate Lunar New Year! Gather your family, friends, red envelopes, and…brands?The Year of the Fire Horse is officially upon us, and in honor of the holiday celebrated across Asian diasporas, a plethora of companies—from beauty brands like Lush Cosmetics to drinkware brands like Stanley 1913 to luxury…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last year, Rodman’s contract negotiations led to a back-and-forth over league salary caps, which had previously come under scrutiny after several USWNT stars left the NWSL to play overseas for massive…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a reality check.DoorDash created a “Bad Boyfriend Bootcamp” ad where low-effort partners were instructed on how to order flowers. Sweethearts Candies updated the phrases on its heart-shaped candy with realisms like…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora’s glam room at the league’s headquarters…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system voiced by Scarlett Johansson? Yeah, that movie was ahead of its time. Nearly half of Gen Z reported creating a meaningful relationship with AI, according to new research from WPP agency VML’s Intelligence unit.In 2026,…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Dipin Oberoi is a social listening expert who has had stints…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which ads people loved—or hated—the most. But as time goes on, marketers start to get a sense of whether or not their $8-million-plus campaigns are actually driving business impact.Just over a week after the Big Game,…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Who wants to be a millionaire?In the last month, coconut-water brand…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media buy to the tune of at least $7 million, creative production costs, talent fees, and the faith that, in spite of the intense competition for 125 million viewers’ attention, your ad will stand out to…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected (the Beverage Bowl and, maybe, the Wellness Bowl).It’s no surprise that this year could also be called the AI Bowl, as companies like Google, Amazon (with spots for Alexa+ and…
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This Super Bowl, the ads are in the toilet. Literally
During the Super Bowl, advertisers aim to leave a lasting impression with viewers. This year,…
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of…
Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an…