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At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.“Our legacy is our greatest competitive advantage,” Mark Marshall, NBCU’s chairman, global advertising and partnerships, NBCU, told attendees…
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How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to concerns about the company’s handling of fraudulent advertisements, Meta did not appeal the decision at…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer Jerky and The Mandalorian and Grogu, Disney’s latest feature film installment in the Star Wars…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion teams, and one that Kimberly Veale, SVP of marketing and communications for the WNBA’s Portland Fire, has had to answer…
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe, Robert Pattinson for Dior, or Matthew McConaughey for Lincoln.Now, the Swedish legal AI startup Legora has Jude Law.Last month, Legora…
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Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393%…
All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the…
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How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill, also known as A Twink and a Redhead, have amassed more than 900,000 followers across TikTok and Instagram, where they post comedy skits and music videos. They’re currently on a…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming Flute,” a branded flute video game controller. The candy brand sent the controller to gamers…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all Instagram ad impressions, although the push has driven down pricing growth on the platform, according to a new report from the marketing agency Tinuiti.Across Facebook, Instagram, YouTube, Google Search, and…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next summer, the company confirmed to Marketing Brew.Since debuting an ad tier in 2022, Netflix has…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast that captured the same ethos and sensibility of our long-running Marketing Brew newsletter.There are plenty of podcasts for listeners to choose from, including in the marketing and media space. But…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign.The brand’s latest ad, which dropped last Tuesday, a continuation of its “Let Yourself Go” marketing platform, stars Heated Rivalry actor Hudson…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by FIFA sponsor Unilever, is activating against the tournament with a campaign encouraging soccer fans to…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000 buses are running with the museum’s logo plastered across the front, which has led to…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch Thiago Martins, Aiden O’Neill, and the rest of the home team take on Inter Miami FC and Leo Messi.Before the players took the pitch, though, all eyes were on the…
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Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience…
Why brands are adopting video game aesthetics
When crafting Coinbase’s 60-second ad for last month’s Academy Awards, the team behind it looked…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set…