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As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
Sundance is taking over Park City, Utah, for the last time.The film festival, which kicked off Thursday and runs until Feb. 1, has drawn the film industry and marketers keen on branded entertainment opportunities to the ski destination for years. As the festival prepares to take its last bow in Utah ahead of a move to Boulder, Colorado, next year,…
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Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in 342 languages on just about every topic under the sun; the English articles alone would…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026 Winter Olympics and Paralympics in Milan and ski resort town Cortina d’Ampezzo, some marketers are…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move for work, only to find out a week later that his social marketing position at…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the Heineken-owned beer brand has been setting up the return of the Most Interesting Man with…
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‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past,…
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Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of ad inventory for the 2026 Milan Cortina Games this week, with more than 100 new advertisers joining the fray and marketing the most linear and digital revenue the broadcaster has brought in in Winter Olympics…
How Michelob Ultra is building its Olympics strategy, one Games at a time
As a sponsor of Team USA since the 2024 Summer Olympics and Paralympics in Paris, Michelob Ultra’s approach to the Games spans multiple sports and athletes. But ahead of the Games in Italy next month, the beer brand is lacing up its ice skates as it prepares to throw its…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives by papaya orange. And in 2026, the Williams team wants to become synonymous with its refreshed blue color palette.The team’s colors aren’t the only thing getting an update in the…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx.Favorite project you’ve worked on? By far, it’s…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.But in her experience, companies didn’t always have the time or resources to invest…
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according to new data shared in Antenna’s State of Subscriptions: Sports & Streaming report.During the NFL’s 2023 and 2024 seasons, Paramount+ saw an average of 117,000 daily sign-ups, a 41% higher…
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network, which will allow advertisers to see deduplicated reach across Meta’s platforms. The audio measurement tool,…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of leagues, teams, and other sports organizations did numbers: One post from MLB saw almost 4…
Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray and Warrick Dunn wore Oakley sunglasses under their helmets before visors were common.A few decades later, football looks a little different—and not only when it comes to players’ preferred eyewear.…
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Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for…
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned…
The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy…
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
As Stranger Things fans theorize about what will happen to their favorite characters and prepare…
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at…