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YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
It seems like YouTube’s gargantuan ads business may never stop getting bigger. And its subscription video business is doing just fine, too: Subscription revenue makes up a third of YouTube’s total revenue, CEO Neal Mohan said onstage at this month’s MoffettNathanson Media, Internet, and Communications Conference in New York.The company has been investing significantly in YouTube TV and YouTube Premium…
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The best jokes from this year’s upfronts
Ah, the upfronts. The best week of the year to miss your family’s Mother’s Day celebrations, have a cocktail or thirty, and hear some of the most iconic comedians on television pretend to understand what…
Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie Tetrick is president and CEO of WTA, a Kansas City-based advertising agency.How would you describe…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch time, and YouTube executives gathered at Lincoln Center in NYC to host Brandcast, where they…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did its best to get advertisers singing instead of slumping in their seats.Sports was a hyper-present…
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How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion teams, and one that Kimberly…
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe, Robert Pattinson for Dior, or…
All things creator marketing with Mae Karwowski
Mae Karwowski is founder and CEO of influencer marketing agency Obviously. She’s set to speak at Marketing Brew’s upcoming event,…
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Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting several new capabilities within AI Max, its creative and targeting tool suite that first debuted about a year ago.AI Max is Google’s “fastest-growing AI search product,” Brendon Kraham, VP of…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.The WNBA’s Dallas Wings have capitalized on that opportunity. Although the team finished last in the standings in 2025 and was second-to-last the year before, it turned…
A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active relationship with the NFL. But the home improvement retailer has never taken a shot at basketball.That changed today when Lowe’s announced its first-ever basketball campaign, which includes partnerships with Las…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there?That’s not the kind of marketing that Expedia is doing with creator IShowSpeed.On Wednesday, the company kicked…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane as its chief creative officer. And the NFL dubbed Dhar Mann its chief kindness officer for the Super Bowl.As influencers take on founder roles at their own companies and business…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from Adobe.That’s not all: “What’s also caught the attention of brands is the conversion of that…
All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear what she believes are the biggest growth drivers of creator marketing.This…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the biggest prizes of the night. But during this year’s Golden Globes red-carpet preshow, hosted by Variety, Timothée Chalamet’s best actor award was essentially spoiled hours before the official Timmy win…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill, also known as A Twink and a Redhead, have amassed more than 900,000 followers across TikTok and Instagram, where they post comedy skits and music videos. They’re currently on a…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming Flute,” a branded flute video game controller. The candy brand sent the controller to gamers…
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Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge:…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous…