Your #1 guide to start a business and grow it the right way…
Search
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the creator platform Spotter, that new age is already here. At its second annual Showcase event in New York, the company invited brands to listen to…
Wake up with our popular morning roundup of the day's top startup and business stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans in the city had a hometown team to root for.With a record-setting crowd of more than 30,000 at its debut…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual marketing campaign, “Imagine Missing This,” will be targeted more narrowly than campaigns from previous years,…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At SXSW this year, creator chat wasn’t hard to come by. Whether it was at the…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane Norris is head of sales at Fyllo, a contextual targeting platform. He has also worked…
Top Picks
Special Features
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But…
Coworking with Andrea Bendzick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Andrea…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news…
More Stories
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport seems to have suddenly become part of everyone’s daily conversations.The NHL wants to seize the…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s episodes, finishing the tale of Benedict Bridgerton’s journey to finding love with housemaid-turned-Cinderella Sophie Baek.…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are just as diligent about their pets’ diets—at least according to pet food company Nulo’s latest Olympics campaign.The brand, which was founded by dog dad and former competitive swimmer and biomedical…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At Marketing Brew’s The Art & Science of AI in Marketing event in New York last month, marketers from brands including JPMorgan Chase, Getty Images, and Booking Holdings dove into the…
Make creator marketing count
What’s InsideTable of ContentsChapter OneIntroductionCreator marketing is no longer optional. But in a low-trust, high-noise media world, doing it well takes more than throwing money at creators. This chapter explains why the old playbook is broken and what needs to change now.Chapter twoThe Starting LineWe asked over 250 marketers how…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix’s bid for the company was announced late last year.In a message to shareholders Thursday, WBD announced that Paramount Skydance’s latest offer to acquire the storied studio and TV company…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that retail media outgrew its original moniker and instead became known as commerce media.Why not try to get a bigger piece of the pie when, per WPP’s 2025 forecast, commerce media…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Why settle for prestige beauty products when the hunt for an…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us,…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up with him over email to hear how he and his teams use AI for social…
Most Popular
How Lunar New Year became a marketing moment
Calling all who celebrate Lunar New Year! Gather your family, friends, red envelopes, and…brands?The Year…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year,…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system…