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Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports networks across the league’s four US markets and stream on…
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Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find themselves in good shape: Both of the college stars featured in its work, UConn Huskies…
Google soups up DV360 with more YouTube buying options, Gemini integrations
Google did not come to play at its NewFronts presentation in New York.The company is rolling out new YouTube and live sports buying options, including buys for YouTube Pause Ads and UFC placements, through its…
After a tax credit shakeup, clean energy marketing strategies are pivoting
When it comes to successful marketing, nothing closes a sale like a good discount. And over the last few years, the clean energy industry boomed thanks to discounts—or rather, tax credits—that the government offered to…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the…
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Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane…
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023,…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon…
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In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over the summer, soccer fandom, which has been growing in the US for years, has the potential to hit peak levels.The league, which kicked off its 31st season last month, is…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But the legacy sports media company has never actually had official brand identity guidelines down on paper—until now.After several months of work, the ESPN Creative Studio team officially introduced its identity…
Coworking with Andrea Bendzick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Andrea Bendzick is the CEO of the digital marketing agency Wpromote, which acquired Giant Spoon in December. She has also held senior roles at Astreya and NTT Data Americas, both IT…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human hires, it’s hard not to feel like that nightmare is a reality.But the reality isn’t…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For your right to be curious,” by Mischief @ No Fixed Address. In the campaign, NPR’s…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport seems to have suddenly become part of everyone’s daily conversations.The NHL wants to seize the…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s episodes, finishing the tale of Benedict Bridgerton’s journey to finding love with housemaid-turned-Cinderella Sophie Baek.…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are just as diligent about their pets’ diets—at least according to pet food company Nulo’s latest Olympics campaign.The brand, which was founded by dog dad and former competitive swimmer and biomedical…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At Marketing Brew’s The Art & Science of AI in Marketing event in New York last month, marketers from brands including JPMorgan Chase, Getty Images, and Booking Holdings dove into the…
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Make creator marketing count
What’s InsideTable of ContentsChapter OneIntroductionCreator marketing is no longer optional. But in a low-trust, high-noise…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of…