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Inside BeReal’s comeback strategy
It wasn’t long ago that a new app asked users to BeReal. Now, that same platform is hoping to BeRelevant again.The app, in which users post one front-facing and back-facing photo per day, peaked in popularity around 2022. After it was acquired by French mobile games publisher Voodoo last year, Voodoo has been quietly building what Ben Moore, managing director…
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AI slop is proliferating on YouTube—and major brands are advertising against it
If you’re on the internet these days, you’d be hard-pressed to not run into AI slop.The term, which refers to low-quality AI-generated content that is beginning to proliferate on social media platforms like Instagram and…
Welcome to the brand newsletter era
Start spreadin’ the news. While some brands are using Substack partnerships for affiliate marketing, others have opted to take it a step further and are creating newsletters of their own.In recent months, Madewell, American Eagle,…
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It…
A year out from the World Cup, sponsors are stepping up their game
Football has long been far more dominant in the US than fútbol.But with the FIFA Men’s World Cup coming to the states next year for the first time in more than three decades, soccer is…
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Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get…
Ads are coming to WhatsApp
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get…
How P.F. Chang’s turned a 5-second video into a viral brand moment
Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month,…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning…
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Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked with brands including Pampers, Hyatt, Gillette, and HP as a media and brand marketing strategist.Favorite…
13 ways to fund your business (without a bank loan)
As many startups will tell you, getting a bank loan to expand your business can be tricky, especially if you don’t have much trading history.Luckily, there are plenty of other options out there, and thousands of UK entrepreneurs are looking for alternative sources of finance to get their business going.In…
Behind the scenes of Spotify’s partnership with FC Barcelona
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.FC Barcelona sits atop the La Liga rankings. And Spotify sits atop FC Barcelona—or at least on the team’s jerseys and facilities.For the past three seasons,…
Best five invoice factoring companies for small businesses
Running a small business is exhilarating, but waiting on unpaid invoices? Not so much.That’s where invoice factoring comes in, turning those pending payments into instant working capital. But with so many options, how do you choose the best invoice factoring company for your needs?We’ve assessed the very best options on…
Reddit is looking outside the US to build its sports communities
You’ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit…
Venture capital: how it works and how to attract it
When it comes to the world of business financing, venture capital has always been seen as a powerful yet slightly mysterious source of funding.For small businesses and early-stage startups, however, it represents a golden ticket to rapid growth, credibility and access to networks that would otherwise be out of reach.But…
Why Hilton stuck with McLaren for almost 20 years without a championship
Hilton liked McLaren before it was cool.The international hotel brand has been a sponsor of the Formula 1 team for two decades, sticking with them through thick and thin: Last year, McLaren won the Constructors’ Championship, the top honor for an F1 team, for the first time since 1998, and…
What is angel investment? (and how can it help your startup)
First coined as a saving grace for struggling theatre productions, angel investment has spread its wings to the startup world, becoming a popular means of business finance for early-stage companies and entrepreneurs looking to turn their ideas into reality.Today, angel investors do more than just write checks – they offer…
Should your brand open a coffee shop?
Café Dior in Chengdu. Carhartt Coffee in London. Santander Work Café in Brooklyn.Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops.The phenomenon of retailers hosting coffee shops isn’t exactly new, as anyone who’s ever been to a Starbucks inside of a…
Brands continue to steer clear of heritage months. Pride was no exception
The days of the annual rainbow logo seem like a thing of the past.If corporate Pride was quiet last year, it was all but silent in 2025—with a few notable exceptions.This year, Pride organizers big and small struggled to gain corporate support, both online and off. Mastercard, Nissan, PepsiCo, Citi,…
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How Carvel created the first ice cream–dispensing billboard
If you thought billboards were just for looks, think again. They’re also for licks.Carvel recently…
Spotify’s head of global ad sales on the latest in programmatic audio
Podcasts have long been known for a very personal style of host-read ads that are…
Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
Shortly after Rachel Smith joined the cable network Bravo, she helped greenlight what has gone…
Sports fandom in the US is increasingly communal and round-the-clock: report
From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly neverending…