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Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard at work trying to keep clients on track.As tariff rates and regulations seem to change nearly by the minute, and as the economic picture becomes increasingly hazy, agency executives say they are working on pivoting marketing for clients of various…
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Amid environmental rollbacks, some mission-driven CPG brands are staying the course
President Trump’s national energy emergency executive order and tariff-backed manufacturing mission aren’t exactly an environmental activist’s dream. So in a climate of near-climate crisis denialism, what are brands built on caring about the Earth and…
Breaking down short-sellers’ claims about AppLovin
Last year, the mobile app advertising platform AppLovin enjoyed a meteoric rise, catching the eyes of advertisers and analysts alike. Lately, though, it’s also caught the attention of critics—including, namely, a quartet of short-sellers who…
Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’
Maybe slow and steady does win the race? NBCU’s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in the quarter, according to Comcast’s Q1 earnings call on…
The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t been the case for indie band Bon Iver—until now.For SABLE, fABLE, the latest album from…
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Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge ruled that Google’s control over…
Sports drink BodyArmor rebrands to differentiate from the competition
Between legacy brands like Gatorade and new entrants like Alex Cooper’s Unwell Hydration, competition in the sports-drink category is as…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now,…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey…
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The Seattle Storm are leveraging the WNBA draft for a marketing blitz
On Monday night, the Seattle Storm will have the No. 2 pick in this year’s WNBA draft as the result of a major multi-team trade that went down earlier this year during the WNBA’s free-agency period.While fans reeled from the shocking news that the Storm were trading longtime favorite and…
Meghan Markle is on ShopMy. Is everyone next?
Even the Duchess of Sussex isn’t above a link in bio.Earlier this month, Meghan Markle joined affiliate marketing platform ShopMy and shared commissionable links for everything ranging from a Reformation button-down to a Uniqlo trench coat.Meghan is certainly not the first public figure looking to make a buck off a…
How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring?To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a…
The TikTok ban is, once again, delayed
To ban, or not to ban? That continues to be the question—but for now, TikTok is sticking around for at least a few more months.On Friday, President Donald Trump said he would sign an executive order to once again delay enforcement of the divest-or-ban law that was passed by Congress…
The WNBA and its sponsors are expanding efforts to keep girls in sports
The first few months of the second Trump administration have been marked by anti-DEI efforts targeting corporate America and the government, and as the administration seeks to prevent trans athletes from competing in sports, athletic organizations are finding themselves in the crosshairs.The WNBA is one of a few sports leagues…
Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy
Timothée Chalamet didn’t win an Oscar this year, but his hardest-working fan did take home a prize.Or, rather, she got one sent to her. Shortly after this year’s Academy Awards, Simone Cromer, who operates Chalamet stan accounts on X, Instagram, and Bluesky under the moniker Club Chalamet, posted a photo…
Coworking with Dirk Poschenrieder
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dirk Poschenrieder is managing director, Havas Life Düsseldorf. He has spent more than 20 years in the marketing and communications business, working for companies including Deutsche Post DHL, Sony, Johnson &…
After Paul vs. Tyson, more marketers are paying attention to boxing
Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much action—but the viewership packed a punch for Netflix, with 65 million concurrent streams at the event’s peak, and more than 1.4 billion impressions on Netflix’s social channels, according to the…
Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation
Fresh off its first full year of profitability, Spotify is aggressively courting advertisers.At the first Spotify Advance presentation in New York on Wednesday, Spotify’s version of an upfronts presentation, the audio streaming giant announced several new offerings aimed at increasing advertising investment, including a broader rollout of its ad exchange,…
Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned. President Donald Trump signaled Friday afternoon that he planned to once again give ByteDance another…
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WPP bolsters AI tools with acquisition of InfoSum
WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at…
Venture capital funds: A-Z Directory
Venture capital investment has become a popular way for startups and growing businesses to secure…
How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no…
What is crowdfunding?
Often one of the biggest hurdles people face when they want to start a business…
How Publicis Health Media is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon…