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Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priya Gill is global head of marketing at SurveyMonkey. Prior to joining SurveyMonkey, she spent nearly six years at Box, and she has also worked at HP and Boeing.Favorite project you’ve worked on? One of my favorite projects was leading our…
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Cannes 2025: Au revoir
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Happy Friday, and long time, no see! It’s the last day…
How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
The Creels have moved from Hawkins, Indiana, to New York City.Or rather, Creel House from the fictional Stranger Things universe has been erected in the lobby of the Marquis Theatre in Times Square. It’s an…
Back to the (Spotify) beach
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.It’s Cannes Lions Day 3! Halfway through. Time flies when you’re…
Rodeos, rosé, and rubbing elbows with the greats
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Bonjour from Day 2 of Cannes Lions! I still haven’t learned…
Special Features
Inside one insurance company’s unorthodox approach to sports sponsorships
One of the top salespeople at Gallagher is a former pro rugby player.Nathan Hines, who played internationally for Scotland in…
Kochava and Fetch partner on streaming rewards program Loyalty+
Consumers love streaming TV, and they love a little treat. That’s why the measurement platform Kochava and the rewards app…
Coworking with Paula Veale
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Paula…
ESPN kicks off push to promote DTC service during NBA Finals
You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals this year, but you will…
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Oura goes for the impossible for its first film franchise partnership
The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get the boys on board, too.Ahead of Mission Impossible —The Final Reckoning’s Memorial Day weekend premiere, the fitness tech brand ran an adrenaline-filled campaign featuring exclusive stunt footage from the film…
Netflix patent could automate content-clipping as streamer aims to boost discoverability
Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.Netflix has received a patent for technology that automatically extracts “compelling portions” of shows and movies and collates clips designed to encourage viewers to check out more programming, according to a patent published by the United…
There’s no place that Spam would rather be than in a campaign with ‘Lilo & Stitch’
Ohana means family, and family means Spam.The canned-meat product has long had a place on Hawaiian families’ dinner tables, and when the brand got the opportunity to partner with Disney on the recent live-action remake of Lilo & Stitch, a beloved tale of a Hawaiian girl and her adopted pet…
How do you promote a more affordable EV? With guerrilla-style marketing
The growth in the US electric vehicle market may be slowing, but that isn’t stopping Slate Auto, a startup backed by investors including LA Dodgers controlling owner Mark Walter and Jeff Bezos, from coming out strong.Marketing Brew chatted with Slate’s head of brand and marketing, Ben Whitla, about the company’s…
The secret to brand-safe virality? Trendy, licensed music
Remember that one song that goes “doo ba doo ba doo ba doo, ba doo ba doo ba doo ba doo”?Okay, probably not from that description. But if it played out of a phone speaker right now, chances are that anyone who has been on TikTok in the last year…
How the New York Mets are working to engage baseball’s younger, casual fans
This story is part of a series about how marketers for sports teams and leagues around the world approach social media strategy.There’s no hard feelings between the New York Mets and anyone who’s waited on line for a beer or a hot dog instead of watching Pete Alonso hit a home run.In…
Inside Spotify’s evolving ads strategy
Did you know that Spotify has a head of dance and electronic development? Her name is Ronny Ho, and her team decides what electronic music makes it to Spotify’s in-house curated playlists.At Spotify’s second annual Sparks event in New York last week, Ho and other execs talked about how they…
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect.That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.As part…
What makes a good movie trailer, anyway?
There’s no question that the single most influential piece of movie marketing is the trailer.At least, that’s according to sisters Monica and Evelyn Brady, co-founders of the Golden Trailer Awards, which recognize excellence in film and TV trailers. Now in its 25th year, the awards have honored ads for projects…
David Droga to step down as CEO of Accenture Song
A Madison Avenue heavyweight is about to hang up his hat.Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today.In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on…
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Why one company went all in on marathons
If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”Tata…
Coworking with Amy Tunick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
This year’s best jokes from the upfronts
What are the upfronts for, if not for cocktail receptions, long lines, and a chance…
Our biggest takeaways from this year’s upfronts
Live musical numbers, a Steve Aoki DJ set, and jokes about the nearly 50-year age…
Fubo debuts women’s sports hub, riding demand for content
Fubo is getting in the zone.Capitalizing on growing demand for women’s sports like basketball and…