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All things AI with Alexia Adana
Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s joining Marketing Brew next week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.Ahead of the event, we had Adana tell us a little bit about how she is using AI, and what her thoughts are on…
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Pringles calls in famous moustaches for a celeb-forward Super Bowl spot
Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop culture to the forefront.The stackable chip brand, helmed by its moustachioed mascot, Mr. P, is…
How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance in the big game, Doritos revived its Crash the Super Bowl contest, challenging fans to…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be a likelier choice—and if we somehow get invited to the royal wedding, we’ll be sure…
How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Growing up near Dublin Bay on the east coast of Ireland, Leah Davis…
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TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from…
Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing multiyear deals with three NBA…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle…
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Netflix, clearing 300 million subscribers, plans another price hike
Fresh off of record-breaking subscription growth, Netflix is raising its prices—again.The streamer, which reported a record 302 million subscribers worldwide during its Q424 earnings call on Tuesday, will increase the price of its ad-supported tier from $6.99/month to $7.99/month. The streamer’s ad-free memberships will also see price increases beginning at…
The business of tradwives—and why brands keep working with them
On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise of the “tradwife” on social media, where women have, in recent years, grown huge followings posting content showing themselves participating in “traditional” gender roles, like making food from scratch or raising a gaggle of kids.Where…
AI agents are beginning to infiltrate the advertising world
AI agents, which have been characterized as the next big thing in AI, have arrived on Madison Avenue.At least two new startups, Adaly and Anthrologic, are pitching personalized AI tools for advertisers in the name of productivity, and through them, companies like Anthropologie are turning to the tech which claims…
Supreme Court upholds TikTok ban law
TikTok is on the clock—and it seems that the party will, in fact, stop.After years of bipartisan efforts to ban the short-form video platform in the United States, the Supreme Court today ruled unanimously in favor of a federal law requiring China-based ByteDance to divest its ownership of the social…
Tubi will stream the Super Bowl for free
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The big game just got a little bigger, at least in terms of where viewers can see…
RedNote leans into app store ads as TikTok users look for alternative platforms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Creators and users mourning the expected end of TikTok are flocking to RedNote—and it looks like the…
FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach…
The Trade Desk buys ad-tech intelligence firm Sincera
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Trade Desk, one of the largest demand-side platforms not named Google, has acquired the ad-tech data…
Pop culture trends that shaped email marketing in 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The beginning of the year might be the start of Hollywood’s awards season, but good cinema can…
Coworking with Jeaneen Andrews-Feldman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
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2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories,…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
Peacock is testing mini-games and vertical videos to boost engagement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
What we’re watching for at CES 2025
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…