Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With a merger, major executive departures, and layoffs, it’s been a chaotic year for Paramount—but its ads business is still chugging along.At an event on Tuesday in…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been…
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and…
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The…
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara…
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
If you’re serving ads 35,000 feet in the sky, it helps to have internet.Starting next year, United Airlines plans to bring free, satellite-powered wi-fi to flights through a partnership with Starlink that was first announced in September. The connectivity will “supercharge” the airline’s newly created advertising business, Kinective Media, Richard…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Thas Naseemuddeen is CEO of Omelet, an indie creative agency based in Los Angeles. She’s also held roles at BBH and Deutsch.Favorite project you’ve worked on? I will always be so…
In a bid to influence a crucial block of voters in the days leading up to Tuesday’s presidential election, one Super PAC is doing what countless PACs have done before—find likely voters where they are.Except this group, the Freedom to Watch PAC, is trying to reach young men, and it’s…
In the streaming world, imitation is the sincerest form of flattery—in more ways than one.Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday.…
Deloitte Global and US CMO Suzanne Kounkel was among the millions of fans celebrating the night the New York Liberty won the WNBA Championship, but not for the same reason Liberty fans were.On the night of Game 5, Spike Lee was seated directly behind a Deloitte logo on the court…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Simpsons has been on TV for 36 seasons, and later this year, it’s breaking into a…
Fall is for spooky movies, comfy sweaters, and hot apple cider. Oh, and marathon training.With the Chicago Marathon in October and the New York City and Philadelphia Marathons in November, to name a few, it’s a big season for running brands, according to Zipporah Allen, chief business officer of exercise…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke Rodriguez is partner and CEO of the advertising agency Anomaly, where he leads teams across both New York and Toronto. He has also worked at FCB and Digitas.How would you…
It’s been another Messi season for Major League Soccer. After joining the league and Inter Miami last season, the superstar captain Lionel Messi and his team are for the first time heading to the MLS Cup Playoffs that kicked off this week.Historically, soccer has struggled to reach the level of…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While makeup products are only skin deep, Rare Beauty’s first-ever global brand campaign maintains that inner beauty…
Being served food at an ear-piercing studio may sound like a case for the health…
This story is the seventh in a series about how marketers for sports teams and…
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at…
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of…
When a chronically online film studio like A24 makes a weepy, romantic film like We…
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