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Poppi makes team sponsorship debut with the Los Angeles Lakers
For decades, big soft-drink companies like Coca-Cola and PepsiCo have been dominant sponsors of many of the biggest teams and leagues in the country. As healthier-for-you soda brands like Poppi and Olipop push into the sports space, they’re starting to face some competition from across the grocery aisle.Consider the case of Poppi, which is making plenty of waves bubbles in…
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Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and…
From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed conference in Austin last month, Amazon Ads rolled out interactive shoppable ads for Prime Video…
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Coworking with Lara Cohen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara…
Why bother with celebrity endorsements?
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity…
Why ZipRecruiter embraced advertising during a presidential election
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
United’s ad network is flying high
If you’re serving ads 35,000 feet in the sky, it helps to have internet.Starting next year, United Airlines plans to…
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Coworking with Thas Naseemuddeen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Thas Naseemuddeen is CEO of Omelet, an indie creative agency based in Los Angeles. She’s also held roles at BBH and Deutsch.Favorite project you’ve worked on? I will always be so…
Ahead of Election Day, one super PAC is targeting young adult men where they are—adult sites
In a bid to influence a crucial block of voters in the days leading up to Tuesday’s presidential election, one Super PAC is doing what countless PACs have done before—find likely voters where they are.Except this group, the Freedom to Watch PAC, is trying to reach young men, and it’s…
Roku will stop reporting streaming households, following Netflix
In the streaming world, imitation is the sincerest form of flattery—in more ways than one.Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday.…
Deloitte is upping the ante on its women’s sports sponsorships
Deloitte Global and US CMO Suzanne Kounkel was among the millions of fans celebrating the night the New York Liberty won the WNBA Championship, but not for the same reason Liberty fans were.On the night of Game 5, Spike Lee was seated directly behind a Deloitte logo on the court…
The NFL teams up with ‘The Simpsons’ for a second round of ‘Funday Football’
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Simpsons has been on TV for 36 seasons, and later this year, it’s breaking into a…
This fall marathon season, some brands are sprinting to Strava
Fall is for spooky movies, comfy sweaters, and hot apple cider. Oh, and marathon training.With the Chicago Marathon in October and the New York City and Philadelphia Marathons in November, to name a few, it’s a big season for running brands, according to Zipporah Allen, chief business officer of exercise…
Coworking with Franke Rodriguez
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke Rodriguez is partner and CEO of the advertising agency Anomaly, where he leads teams across both New York and Toronto. He has also worked at FCB and Digitas.How would you…
Apple TV plans to get everyone watching the MLS Cup Playoffs
It’s been another Messi season for Major League Soccer. After joining the league and Inter Miami last season, the superstar captain Lionel Messi and his team are for the first time heading to the MLS Cup Playoffs that kicked off this week.Historically, soccer has struggled to reach the level of…
Rare Beauty looks inward for its first global brand campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While makeup products are only skin deep, Rare Beauty’s first-ever global brand campaign maintains that inner beauty…
How Studs is using sweet treats to get customers in stores
Being served food at an ear-piercing studio may sound like a case for the health department. Turns out, it’s been a major marketing strategy for ear-piercing and jewelry brand Studs.After the 2021 Studs Loves New York line featuring bagel, pizza, martini, and dumpling-shaped earrings did well, Studs co-founder Lisa Bubbers…
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For Major League Soccer, social followers can become real-life fans
This story is the seventh in a series about how marketers for sports teams and…
Why brands are racing to get involved in running clubs
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at…
Record WNBA Finals ratings cap off season of viewership wins
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of…
To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth
When a chronically online film studio like A24 makes a weepy, romantic film like We…
Truth Social pushes into TV ads ahead of Election Day
Truth Social, the social media platform partially owned by former president and current presidential candidate…