Venture capital funds: A-Z Directory

Funding 18 Min Read

Venture capital investment has become a popular way for startups and growing businesses to secure funding – whether you’re in the early stages of starting a business or looking to grow further. Accessing the right business finance is crucial for any growing company, especially when it comes to scaling.Nowadays, there are many ways to get the money you need, from

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Marketing 7 Min Read

How Publicis Health Media is planning for pharma advertising disruptions

If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign trail last year, then-presidential candidate Robert F. Kennedy Jr. said he’d ban pharmaceutical TV ads

Funding 9 Min Read

Start Up Loans scheme explained

Desperate to encourage entrepreneurial activity and for the private sector to solve the ills of the UK economy, the government has backed several alternatives to business loans, including the Start Up Loans scheme, in the

Marketing 3 Min Read

Google and Roblox partner on ad deal

Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the

Funding 7 Min Read

A no-nonsense SEIS guide for start-ups seeking investment

One of the reasons equity investment for start-ups is more available than ever before is that the government has been encouraging investors with generous tax reliefs, in recognition of the highly speculative nature of seed

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5 tips to get your outstanding invoices paid before Christmas

Christmas is approaching, and the best present you can give your business is healthy cashflow!Late payments are a widespread problem

As concern about online teen safety mounts, Meta re-ups its advertising offensive

As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed

10 steps to structuring your funding pitch

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MLB spring training, as told by team creatives and marketers

As if 162 regular-season MLB games per team weren’t enough, every February, players head to Florida and Arizona for two

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Funding 8 Min Read

Business grants for the unemployed

As an unemployed aspiring entrepreneur, it can feel as though there’s little financial support available to help you start up a business.Banks scrutinise your credit history before loaning you a small business grant, while investors may be hesitant to back a concept which you haven’t had the resources to test

Marketing 6 Min Read

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

For advertisers, privacy is stuck in purgatory—at least on the federal side.Lina Khan, an advocate for consumer privacy, is no longer leading the Federal Trade Commission. And even though some federal privacy legislation has made its way through Congress, legislators on the Hill have yet to pass any such bill.What’s

Funding 6 Min Read

How to pitch to investors – beyond the pitch deck…

Successful selling to anyone is always a result of both the message you are giving and the way you’ve chosen to communicate it. When writing a pitch deck to potential investors for equity funding, you’re selling the probability of a successful exit in a few years’ time.Whilst every business is

Marketing 3 Min Read

Best Buy partners with Meta on ads business

First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram.So what? In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media

Marketing 6 Min Read

ESPN taps Noah Kahan to pull younger viewers to the Masters

The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit of a northern attitude.For the past six years, ESPN has promoted its broadcast coverage of the Masters by creating ads set to covers of Ray Charles’s “Georgia on My Mind”

Marketing 14 Min Read

How Facebook lost its groove

The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century, Facebook, which turned 21 on February 4, has evolved from a social networking tool for college students and a place to poke your middle school crush into a social media

Marketing 3 Min Read

Consumers paying for streaming aren’t expecting ad breaks: report

Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers “expect to see no ads at all” if they’re paying for a streaming service, according to new research from free streaming service Tubi and The Harris Poll. Around the same

Marketing 10 Min Read

How 25 years of consolidation changed the media landscape for good

More than two decades ago, the online service provider AOL bought Time Warner for $183 billion, marking what was then the largest merger in American business history. The goal—to bring a traditional media company into the digital age—was ahead of its time.It was also, for all intents and purposes, an

Marketing 5 Min Read

UConn women, Duke men are most marketable March Madness teams: report

The March Madness rankings have been released, and not just the No. 1 seeds.The University of Connecticut Huskies, a No. 2 seed in this year’s tournament, were the most marketable women’s team, according to the NIL platform Out2Win.The team scored 96 out of 100, according to Out2Win’s 2025 March Madness

Marketing 3 Min Read

YouTube wants to make it easier for creators to work with brands

Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve

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Tariffs and uncertainty to pull down ad spend, analyst predicts

Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian

Advertisers upped women’s sports spend by triple digits in 2024

Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024,

How one sports-drink brand is powering up its March Madness campaign

Selection Sunday for March Madness isn’t for another couple of days, but some brands just

Understanding bot clicks from data center IPs and their impact on email metrics

Non-human traffic or bot clicks from data center IPs are an industry wide issue for

Newsletters continue to take off—and so do their ad tools

Two years after the New York Times wondered if we were “past peak newsletter,” the