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FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach kids where they are.At a panel at CES earlier this…
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Coworking with Jeaneen Andrews-Feldman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week,…
2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The advertising…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories, some tied to pivotal moments in American history, and the brand aims to instill “confidence, character, and courage” in young…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Yahoo is…
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CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology,…
CMOs share their biggest priorities for 2025
January is all about intention-setting. And boy, do CMOs have some big goals for the new year.With potential pressures to…
What’s working for Free People on social
When it comes to trying new things online, Free People isn’t holding back.The Urbn clothing brand, which has more than…
Coworking with Jessica Serrano
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
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Coworking with Luiz Felipe Barros
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How K18 is capitalizing on trends to boost TikTok results
Since it was founded in 2020, hair-care brand K18 has always tried to “stay scrappy” in its marketing, CMO Michelle Miller told us.Looking back, Miller said K18 “was doubling down on TikTok when none of the other hair-care brands were doing it” and has since embraced TikTok Shop and developed…
A basketball exec’s journey from startup soccer to the NBA
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Basketball executive Kerry Tatlock’s title might say NBA, but her heart says WNBA.A New York Liberty season ticket holder, Tatlock got her start in the sport working for the…
Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a year ago banned the sale of items from brands it classifies as fast fashion, including Shein and H&M, on its platform, is now bringing its anti-fast-fashion ethos to its influencer…
Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4…
3 trends that could define streaming in 2025
In a shocker to no one, the streaming revolution isn’t slowing down any time soon.In November, streaming viewership increased by 7.6% year over year, according to Nielsen, and households devoted an average of nearly 42% of their TV time streaming shows and movies. While YouTube owned a record 10.8% of…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to help customers count down the days until Christmas—wait, that’s not how the song goes?Since around the turn of the 20th century, Advent calendars have been a popular holiday tradition to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024, there are plenty of other tools and strategies that perhaps didn’t get the same amount of attention.That ends now. We asked several CMOs what they think are the most overlooked…
Why connecting with a teen audience is key for culturally relevant branding
Ask the teen in your life for their thoughts on your outfit, and you might get a response that has you questioning whether you have any sense of style at all—ouch.But brands can use that candor to help shape their cultural relevance, according to Rishi Malhotra, founder and CEO of…
2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As we look back on 2024, we asked CMOs and other top marketers what they believe to be the most overrated trends in marketing today. Whether it’s inauthentic celebrity endorsements or…
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How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and…
Some of the most popular sports posts of 2024
Not just anyone gets to vote on sports league MVPs, but there’s another kind of…
Our favorite (and least favorite) brand collaborations of 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
The most unexpected influencer successes of 2024
When their 15 minutes of fame came calling, some social media users refused to hang…