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Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned. President Donald Trump signaled Friday afternoon that he planned to once again give ByteDance another 75 days to find a non-Chinese buyer, fending off imminent…
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How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception.For Snapchat, the tournament is part of a broader push into sports that’s a decade in the making. It started…
What is crowdfunding?
Often one of the biggest hurdles people face when they want to start a business is a lack of funding.Launching a new business doesn’t come cheap and if you don’t have a goldmine of personal…
How Publicis Health Media is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign trail last year, then-presidential candidate Robert F. Kennedy Jr. said he’d ban pharmaceutical TV ads…
Start Up Loans scheme explained
Desperate to encourage entrepreneurial activity and for the private sector to solve the ills of the UK economy, the government has backed several alternatives to business loans, including the Start Up Loans scheme, in the…
Special Features
Can your company’s investors claim EIS relief on a convertible loan?
What are the EIS and SEIS schemes?The Enterprise Investment Scheme (EIS) is one of the most widely-known reliefs for private…
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest live-action princess film hit theaters…
5 tips to get your outstanding invoices paid before Christmas
Christmas is approaching, and the best present you can give your business is healthy cashflow!Late payments are a widespread problem…
As concern about online teen safety mounts, Meta re-ups its advertising offensive
As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed…
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10 steps to structuring your funding pitch
Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality. Great business people know that the key to success lies in fully understanding customers’ needs and desires, and delivering the right solutions at a profit.…
MLB spring training, as told by team creatives and marketers
As if 162 regular-season MLB games per team weren’t enough, every February, players head to Florida and Arizona for two months of spring training before the official start of the season.They’re not the only ones packing their bags. Some teams bring along their content, creative, and social media crews to…
Business grants for the unemployed
As an unemployed aspiring entrepreneur, it can feel as though there’s little financial support available to help you start up a business.Banks scrutinise your credit history before loaning you a small business grant, while investors may be hesitant to back a concept which you haven’t had the resources to test…
With federal privacy laws stuck, states push forward—what does this mean for advertisers?
For advertisers, privacy is stuck in purgatory—at least on the federal side.Lina Khan, an advocate for consumer privacy, is no longer leading the Federal Trade Commission. And even though some federal privacy legislation has made its way through Congress, legislators on the Hill have yet to pass any such bill.What’s…
How to pitch to investors – beyond the pitch deck…
Successful selling to anyone is always a result of both the message you are giving and the way you’ve chosen to communicate it. When writing a pitch deck to potential investors for equity funding, you’re selling the probability of a successful exit in a few years’ time.Whilst every business is…
Best Buy partners with Meta on ads business
First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram.So what? In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media…
ESPN taps Noah Kahan to pull younger viewers to the Masters
The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit of a northern attitude.For the past six years, ESPN has promoted its broadcast coverage of the Masters by creating ads set to covers of Ray Charles’s “Georgia on My Mind”…
How Facebook lost its groove
The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century, Facebook, which turned 21 on February 4, has evolved from a social networking tool for college students and a place to poke your middle school crush into a social media…
Consumers paying for streaming aren’t expecting ad breaks: report
Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers “expect to see no ads at all” if they’re paying for a streaming service, according to new research from free streaming service Tubi and The Harris Poll. Around the same…
How 25 years of consolidation changed the media landscape for good
More than two decades ago, the online service provider AOL bought Time Warner for $183 billion, marking what was then the largest merger in American business history. The goal—to bring a traditional media company into the digital age—was ahead of its time.It was also, for all intents and purposes, an…
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UConn women, Duke men are most marketable March Madness teams: report
The March Madness rankings have been released, and not just the No. 1 seeds.The University…
YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting…
Tariffs and uncertainty to pull down ad spend, analyst predicts
Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024,…
How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just…