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To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth
When a chronically online film studio like A24 makes a weepy, romantic film like We Live in Time, one might expect a promotional campaign designed around the heightened emotion of the movie. While there was some of that sappiness, A24 marketed We Live In Time with, well, a horse: a chaotic, scene-stealing, carousel-horse turned meme.So A24 mounted the meme and…
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Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
Out of toilet paper? For a few days there, you might have had a hard time finding some at a store.Consumers panic-bought toilet paper and other goods at retailers like Costco and Walmart after the…
The Honey Pot found a sweet partner in uncharted territory
Why would a feminine-care company sponsor a WNBA team?Jazmyn Williams, director of brand marketing at feminine-care company The Honey Pot, wouldn’t blame anyone for asking. But after attending an Atlanta Dream game last season, she…
Verizon’s revamped NFL strategy is all about experiences
Verizon’s logo isn’t the only thing that got spruced up around the time of its rebrand in June.The company also took a look at its pro football partnerships, which span 26 team deals and one…
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching white-glove services in an effort to shed the perception that they place ads indiscriminately across the expanse of the internet.Programmatic ad-tech companies including The Trade Desk, Xandr, Index Exchange, and…
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818 Tequila looks to ‘democratize’ the influencer experience
It’s not every day that Kendall Jenner shows up on your doorstep. But for one group of housemates in Arizona,…
The Gist’s revenue strategy is about more than typical sports content sponsors
When most people think of sports content sponsors, brands like Nike, Adidas, Lululemon, and Athleta likely come to mind.Sports newsletter…
Coworking with Christena Garduno
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The WNBA is turning eyeballs into brand dollars
This WNBA postseason looks a little different than it has in past years.Perhaps most noticeably, the stands are packed with…
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Sportsbooks are spending more on TV ads this NFL season
Jamie Foxx in a wig. Kevin Hart clowning around with LeBron James. An urgent sense that there’s a giant pile of money free for the taking—if only the right parlay is placed.This NFL season, sportsbooks are leaning on tried-and-true advertising strategies to entice new and old customers to pony up,…
Roku releases new ad campaign ahead of holiday season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Imagine that it’s Thanksgiving Day. You’re back at your parents’ house for the holidays. That one relative…
The unexpected brands behind the WNBA’s sponsorship growth
The sports sponsorship landscape has long been chock-full of spirits, snacks, and soda brands. Categories like beauty, shapewear, and feminine care, though, have tended to be less active in the space.That’s starting to change. This year’s Super Bowl proved fruitful for beauty and skin-care advertisers like CeraVe, e.l.f. Cosmetics, and…
Inside the Seattle Mariners’ quest to connect with younger baseball fans
This story is the fifth in a series about how marketers for sports teams and leagues around the world approach social media strategy.The Seattle Mariners are looking to keep things casual. On social media, that is.In recent years, the team has been making an effort to connect more with younger…
Why CarMax ‘went all in’ on the WNBA—and how it’s paying off
When used-car retailer CarMax underwent a brand repositioning a few years ago, it turned to one of the trendiest sports in the country to do it.The company wanted to be seen as more online and was generally seeking to modernize its image, CMO Sarah Lane said. Enter basketball.“It’s a place…
There’s a content gap in women’s sports. These execs partnered up to help close it
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Sports fans have no problem finding programming focused on the men’s game. Beyond the games and matches themselves, there’s The Last Dance for basketball enthusiasts, Hard Knocks for…
Consumers’ moods—and purchase intent—goes up at the movies, report finds
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Feeling down in the dumps? Heading to the movies may improve your mood—and a good mood just…
Google, DOJ wrap arguments in landmark antitrust trial—for now
It’s true that Google, the world’s largest advertising company, can see nearly every ad dollar and impression that moves through the digital ecosystem.But that alone doesn’t constitute a monopoly, the company’s lawyers argued on the first day of its defense last Friday.Google brought its arguments to a close this week,…
Coworking with Jasmine Presson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jasmine Presson is chief strategy officer at Mediaplus North America. She has also worked at MediaCom, UM Worldwide, and Albert: Artificial Intelligence Marketing.Favorite project you’ve worked on? Revlon’s “Love Test” film…
FTC announces crackdown on deceptive AI claims
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Federal Trade Commission is cracking down on companies making big claims about AI.On Wednesday, the FTC…
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Why The Onion is returning to print—and betting big on memberships
America’s finest news source hasn’t been a print news source since the “Harlem Shake” was…
Gap is putting a new spin on the same old song and dance
If there’s one thing Gap’s gonna do, it’s make people dance.So far this year, the…
Doritos is crowdsourcing creative for this season’s Super Bowl
Doritos is returning to the Super Bowl ad scene in 2025, but instead of relying…
Why the link-in-bio company put Steph Curry on a billboard
The link-in-bio company has a history of getting out of bios and onto billboards—and for…
Streamers are rolling out more of the same
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…