Your #1 guide to start a business and grow it the right way…
Search
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy Blythe Goodman is VP, brand marketing and communications and Ex.co, a machine-learning video platform. She was previously VP of communications at SpotX and has worked at companies including OpenWeb, Innovid, and Taboola.Favorite project you’ve worked on? There have been many,…
Wake up with our popular morning roundup of the day's top startup and business stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
How brands are getting involved in dating and singles events
Love is in the air, and brands are trying to bottle it up and market it.As Valentine’s Day ushers in a flurry of pink-and-red-hued campaigns, companies like coffee brand La Colombe, fitness subscription platform ClassPass,…
Brands are getting a front-row seat to ‘Saturday Night Live’
Live from New York, it’s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a Sunday night red carpet show ahead of Saturday Night Live’s…
All things AI with Ariba Jahan
Ariba Jahan is the head of transformation at the marketing agency Anomaly. She joined Marketing Brew this week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.We had Ariba tell us a…
The Trade Desk falls as much as 30% following earnings miss
The Trade Desk is taking a haircut.The ad tech company’s stock was down more than 30% Thursday after it missed on revenue expectations for the first time since going public in 2016.The Trade Desk brought…
Top Picks
Special Features
All things AI with Alexia Adana
Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s…
From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level
In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal…
Inside PepsiCo’s Super Bowl marketing playbook
Watching several hours of football in one sitting is thirsty work. Maybe that’s why Super Bowl viewers are nearly guaranteed…
Pringles calls in famous moustaches for a celeb-forward Super Bowl spot
Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop…
More Stories
How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance in the big game, Doritos revived its Crash the Super Bowl contest, challenging fans to create their own 30-second ads to represent the brand on the big stage. The contest…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be a likelier choice—and if we somehow get invited to the royal wedding, we’ll be sure to investigate how he and Zendaya are stocking the bar.Holland is one of the most…
How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Growing up near Dublin Bay on the east coast of Ireland, Leah Davis was used to the sight of sailboats, but she never found herself at the helm.Nowadays,…
Meta’s pullback on fact-checking puts brand safety back in the spotlight
Brand safety is dead. Long live brand safety.Earlier this month, Meta announced that it was ending its fact-checking program and lifting content restrictions on certain topics, all in the name of “discourse.” The company will instead rely on so-called Community Notes, similar to a feature on Elon Musk-owned X.More controversially,…
Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season
Ahead of the kickoff of the 2025 Major League Soccer season on February 22, MLS and Apple TV+, the home of MLS Season Pass, are expanding their offerings and giving fans more ways to watch.As MLS Season Pass heads into its third year on Apple TV+, the streamer and the…
Super Bowl advertisers that passed the recall test: report
Most people can’t remember what they had for breakfast yesterday, never mind the brands that advertised in the Super Bowl almost a year ago. But for marketers spending big bucks on the big game, lasting brand awareness is a major goal.“As a CMO, you’re spending so much money on these…
Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms of their choice in its stores, is now one of the latest companies to drop its DE&I programs.On Friday, just a few days before the start of Black History Month,…
Behind crypto exchange OKX’s winning bet on McLaren
Partnerships are forged in fire, or so the saying goes, and for the McLaren Formula 1 team and the cryptocurrency exchange OKX, the beginning of their years-long partnership came about during some less-than-ideal conditions.The year was 2022, and at the time, crypto was crashing, and McLaren was solidly middle of…
TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how long?On Monday, President Trump signed an executive order aimed at delaying implementation of the federal TikTok ban, which was upheld by the Supreme Court last week and went into effect…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry. The seventh and…
Most Popular
Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But…
Netflix, clearing 300 million subscribers, plans another price hike
Fresh off of record-breaking subscription growth, Netflix is raising its prices—again.The streamer, which reported a…
The business of tradwives—and why brands keep working with them
On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise…
AI agents are beginning to infiltrate the advertising world
AI agents, which have been characterized as the next big thing in AI, have arrived…