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Amazon flaunts its size in second-ever upfront
For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger is, in fact, better.Over the course of its nearly hour-and-a-half pitch Monday night, the company put its full platform suite on display, from Prime Video to Amazon Music, Wondery, Twitch, and Amazon MGM Studios, making the case that advertisers needn’t…
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Meta touts creator partnerships, video, and livestreaming options at NewFronts
At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated in an onstage game show hosted by comedian Roy Wood Jr.The stunt was an apt…
YouTube puts the spotlight on creators at this year’s NewFronts
YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year, wasted no time at its NewFront event on Thursday reminding everyone that, per Nielsen, it’s…
Snap leans into messaging ads and live events at NewFronts
What do Cynthia Erivo and Snapchat have in common? Only one has defied gravity, but they’ve both been behind the scenes of Wicked.On Wednesday night, executives from Snap., the parent company of Snapchat, announced new,…
As dupe culture resonates, brands are leaning in
New TikTok challenge: Try to scroll the app for 10 minutes before a creator attempts to stop finger traffic by proclaiming that they’ve found “the PERFECT dupe!”There are more than 320,000 videos under #dupe on…
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Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t…
Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Pashion Footwear, which sells flats that convert to high heels and vice versa, is known for its versatility, and founder…
Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis…
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LTK wants to be creators’ post-social platform of choice
Everyone is pivoting to video, and LTK is no exception.Amber Venz Box started as a creator on WordPress, and founded the platform formerly known as LiketoKnow.it and RewardStyle in 2011 as an affiliate platform for bloggers, which is now often cited as one of the original social commerce platforms. Today,…
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
President Trump’s national energy emergency executive order and tariff-backed manufacturing mission aren’t exactly an environmental activist’s dream. So in a climate of near-climate crisis denialism, what are brands built on caring about the Earth and its inhabitants to do?For companies like Califia Farms, a plant-based beverage brand, and Tony’s Chocolonely,…
Breaking down short-sellers’ claims about AppLovin
Last year, the mobile app advertising platform AppLovin enjoyed a meteoric rise, catching the eyes of advertisers and analysts alike. Lately, though, it’s also caught the attention of critics—including, namely, a quartet of short-sellers who have claimed the company’s success is built on sand.In March, Muddy Waters issued a report…
Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’
Maybe slow and steady does win the race? NBCU’s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in the quarter, according to Comcast’s Q1 earnings call on Thursday.As its subscriber base climbs, so is its revenue: the streamer grew revenue to $1.2…
The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t been the case for indie band Bon Iver—until now.For SABLE, fABLE, the latest album from Bon Iver that was released this month, frontman Justin Vernon hosted a basketball tournament, did…
Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right shoelace over her left when she was lacing up her cleats. And LeBron James is famously superstitious.Athletes from pick-up players to pros have their sacred pregame rituals, or “moments of…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq. He’s spent more…
Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
Gen Z is taking their sneakers out of the box.For some sneakerheads, kicks are collectors items, and the value drops as soon as they touch the ground. But Foot Locker’s latest campaign is rooted in the knowledge that for some Gen Zers, sneakers are most valuable as part of an…
Agencies are quietly backing away from DEI initiatives
As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges.In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine…
Advertisers are still knocking on Netflix’s door, co-CEO says
Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet.“We aren’t currently seeing any signs of softness from our direct interactions with buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call. “Actually,…
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Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge…
Sports drink BodyArmor rebrands to differentiate from the competition
Between legacy brands like Gatorade and new entrants like Alex Cooper’s Unwell Hydration, competition in…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
The Seattle Storm are leveraging the WNBA draft for a marketing blitz
On Monday night, the Seattle Storm will have the No. 2 pick in this year’s…