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Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at brands including Mailchimp, Dell, and BentoBox.How would you describe your…
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Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network,…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of…
Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray and Warrick Dunn wore Oakley sunglasses under their helmets before visors were common.A few decades…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing moments in recent memory. We’re looking at you, Pop-Tarts mascot sacrifice and Cheez-It wedding.This month,…
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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing…
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment…
Coworking with Keisha Taylor Starr
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look…
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TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to whether the sale is, in fact, going through.According to multiple reports, TikTok CEO Shou Zi Chew informed employees on Thursday in a memo that as of next month, the company’s…
Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina Katsnelson is the SVP of enterprise sales at the ad-tech company Nexxen, where she is focused on growing adoption of the company’s demand-side platform (DSP). She’s previously worked at companies…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked to CMOs and other top marketers at major brands like Dr. Squatch, BetterHelp, and Mint…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá her role in the holiday rom-com Hot Frosty. But if your interest is piqued, you’ll need to watch five short, dramatic episodes to find out what it is.For Maybelline’s holiday…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Daum is SVP, CMO at Golden 1 Credit Union, a Sacramento-based financial institution. He’s also held senior marketing roles at USAA and at the Cleveland-based Key Bank.How would you describe…
Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first athlete partnership, vodka iced tea brand Sun Cruiser chose to work with a player who’s not currently on the court.The brand, which was introduced by owner Boston Beer Company last year, tapped Indiana Fever guard…
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last month, meaning that two of the biggest ad agency holding companies have now, finally, become one. The $13.5 billion deal is the latest in a long line of agency consolidations,…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks left the ultimate fate of the platform up in the air. It was also the year when brands grew more silent on social issues and louder on just about everything…
This holiday season, more brands are mixing affiliate arrangements into their creator deals
Rockin’ around the Linktree, or so it goes.Whether it’s a creator rounding up the best Black Friday sales or sharing a gift guide on what to buy for friends and family, the holidays have become ripe for affiliate content across social platforms. This November, affiliate holiday content was 17% higher…
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real.Filmmakers Luke Barnett and Noam Kroll recognized it last month when they rolled out a spec ad for Pepsi. The spot, which they initially shared on X shortly after Coca-Cola released its…
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Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
The economy might not be great, but advertising is still growing like gangbusters.Total global ad…
Why Blue Wire Podcasts shifted from influencers to athletes
In sports podcast company Blue Wire’s younger years, TikTokers and other influencer podcast hosts were…
How MotoGP plans to rev up US motorcycle racing fandom in 2026
Is Formula 1 fueling fandom for all kinds of motorsports in the US?For MotoGP, the…
Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s…
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming…