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Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion teams, and one that Kimberly…