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Why some ad agencies are choosing unconventional names
What’s in an agency name? Usually, three guys’ last names, alphabet soup, or a word with all the vowels removed.…
Period-care brands face unique restrictions online. Nadya Okamoto wants to change that
Menstrual products are a normal part of health routines for half the population. But online and in advertising, they remain…
Marketing Brew’s Perfecting Your Influencer IQ event
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Coworking with Christoph Becker
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christoph…
Cannes Lions bet on creators this year. Did it pay off?
No, you weren’t imagining it. By the estimation of some attendees, the creator presence at Cannes Lions was bigger than…
How Monte’s Fine Foods is embracing ‘tomato girl summer’
After the phrase “tomato girl summer” emerged last summer, you best believe that fashion brands took notice.Clothing retailer Lisa Says…
How Wimbledon is giving fans around the world a taste of London-style tennis
Wimbledon is widely considered to be the most iconic tennis tournament in the world, and while the competition is pretty…
Americans, especially boomers, are still vacationing this summer: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How brands are using the comments sections to drive results
In the comments on a TikTok of a dog yelping into a pillow, you’ll find Google making calendar jokes. Below…
Streamers’ efforts to keep subscribers around are yielding mixed results: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…