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Google reverses course, proposing that cookies stay
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
What advertisers need to know about the 2024 Paris Olympics
Hurry—the world only has a few more days to bone up on water polo and fencing.The 2024 Paris Olympics Opening…
Netflix hits 278 million member households amid ad tier growth
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Early reports find Google’s Privacy Sandbox isn’t ready for prime time
Now that Google’s Privacy Sandbox initiative is starting to take shape, ad-tech companies have a few notes for the digital…
Video spending to grow to $63 billion in 2024, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Why Topgolf picked puppets, not people, for its latest campaign
Golf announcers aren’t really known for being the loudest or most energetic.That doesn’t quite match the vibe of Topgolf, the…
Inside Prime Video’s consumer products licensing strategy
If you really love a TV show, why wouldn’t you want to deck yourself out in branded clothes, eat limited-edition…
Brands are turning to alternative platforms for Olympic activations
The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers,…
How GoGo Squeez is breaking into sports
GoGo Squeez is break dancing its way to a new brand image.The snack brand, best known for its squeezable applesauce…
Online tracker ID5 gets into the streaming game
A potential solution to tracking and measuring users on the open web is coming for the small screen.ID5, an alternative…