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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the company’s most recent quarterly earnings. In the fourth quarter, Walmart’s global advertising business grew 29%, with Walmart Connect growing 24% in the US.Its ad business, though,…
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy Blythe Goodman is VP, brand marketing and communications and Ex.co, a machine-learning video platform. She was previously VP of communications at SpotX and has worked at companies including OpenWeb, Innovid,…
How Poppi’s Super Bowl vending machine campaign spiraled out of control
It’s a soda brand popularity contest, and we’re all here to bear witness.This year, prebiotic soda brand Poppi ran its second consecutive Super Bowl ad featuring influencers like Jake Shane and Alix Earle. But it wasn’t the creator campaign on the big screen that got people talking as much as…
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
After winning his first Super Bowl, Philadelphia Eagle running back Saquon Barkley did what so many Philadelphia Eagles and their fans have done before him—shotgunned a beer, shirtless, in less than three seconds.In a video capturing the feat that soon went viral among sports accounts like Barstool and Bleacher Report,…
How brands are getting involved in dating and singles events
Love is in the air, and brands are trying to bottle it up and market it.As Valentine’s Day ushers in a flurry of pink-and-red-hued campaigns, companies like coffee brand La Colombe, fitness subscription platform ClassPass, and sports club CityPickle are taking the romantic vibes a step further by hosting their…
Brands are getting a front-row seat to ‘Saturday Night Live’
Live from New York, it’s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a Sunday night red carpet show ahead of Saturday Night Live’s three-hour 50-anniversary special at Studio 8H at Rockefeller Center.Allstate will host a countdown clock leading…
All things AI with Ariba Jahan
Ariba Jahan is the head of transformation at the marketing agency Anomaly. She joined Marketing Brew this week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.We had Ariba tell us a little bit about how she is using AI, and what her thoughts are on the…
The Trade Desk falls as much as 30% following earnings miss
The Trade Desk is taking a haircut.The ad tech company’s stock was down more than 30% Thursday after it missed on revenue expectations for the first time since going public in 2016.The Trade Desk brought in $741 million in revenue in Q4, up 22% year over year but about $15…
128 million viewers tuned into the 2025 Super Bowl, breaking records for Fox
Turns out people will tune into the Super Bowl even if it’s a blowout.Sunday’s game on Fox between the Philadelphia Eagles and Kansas City Chiefs saw an estimated 127.7 million viewers across linear and streaming, according to Nielsen, making it not only the largest big-game audience in TV history but…
How brands activated online around this year’s Super Bowl
Little screen continued to be just as important as big screen this year for brand Super Bowl activations.While there didn’t appear to be a singular social moment that compared to Oreo’s “dunk in the dark” tweet, there were certain trends and themes that emerged in how brands activated online around…
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In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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