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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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When it comes to podcast audiences, quality trumps quantity
Big media companies are paying big bucks for big podcasts. But what, exactly, makes shows like The Joe Rogan Experience, Call Her Daddy, and New Heights worth millions of dollars?It could be the quality, not just the size, of the podcast audience that justifies the high price tags for companies…
How Smokey Bear comes to life online
Contrary to the song popularized in the ’50s, the character known for letting you know that only you can prevent wildfires is “Smokey Bear,” not “Smokey the Bear.”“There’s no ‘the,’” Michael Bellavia, CEO of marketing and communications agency HelpGood, told Marketing Brew. “That will make the Forest Service go nutty.”For…
Why European soccer clubs are expanding into Manhattan
Manhattan’s Sixth Avenue, home to iconic institutions like Radio City Music Hall and NBC Studios, skyscrapers like the Bank of America Tower and the CBS Building, and the corporate headquarters of News Corp, has more recently become the American stage to an English football rivalry.Melvyn Carter, a lifelong fan of…
How the USOPC is looking to build Paralympic hype
Olympic excitement seemed at a peak this year. Viewership was up 82% from the Tokyo Olympics in 2021, according to NBCU, and use of the term “pommel horse” presumably rose by an even larger margin.The Paralympics, which are held a few weeks after the Olympics, have also attracted more attention…
Coworking with Rebecca Biestman
Rebecca Biestman is CMO of Guild, an education benefit management company. Prior to joining Guild, she was CMO of Reputation.com and has served in marketing roles at software companies including Dialpad and RMS.Favorite project you’ve worked on? A true career highlight has been launching Guild’s first-of-its-kind partnership with the USOPC…
A rundown of some of this season’s early football advertisers
It’s the most wonderful time of the year—football season.While brands and fans go crazy for the Super Bowl each year, there’s no shortage of excitement around kickoff time. As this year’s NFL season starts tonight with the Baltimore Ravens taking on back-to-back champs the Kansas City Chiefs, advertisers will have…
Amazon takes its media business to WPP and OMG
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Amazon’s media business finally has a new home.The company will give its business to WPP and OMG,…
This season, the Kansas City Chiefs want everyone to be a fan
Whether it was the back-to-back Super Bowl wins or the fact that half of one of the most beloved celebrity couples in the world was literally on their team, the Kansas City Chiefs seemed to count just about everyone and their mother as a fan by the end of last…
How the New York Liberty stays on top of the social game
This story is the third in a series about how marketers for sports teams and leagues around the world approach social media strategy.The WNBA is in the midst of arguably its biggest season ever, having opened with its most-watched games in history and recently signing a new media rights deal…
Coworking with John Sampogna
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
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