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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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State Farm kicks off new brand platform with Caitlin Clark ad
State Farm is doing some spring cleaning.With the WNBA season and the weather both heating up as the NBA season winds down, the insurance company, which is deeply invested in basketball across multiple leagues, debuted a new brand platform starting with an ad featuring one of the biggest names on…
Inside one insurance company’s unorthodox approach to sports sponsorships
One of the top salespeople at Gallagher is a former pro rugby player.Nathan Hines, who played internationally for Scotland in the early aughts, joined Gallagher as business development director for its rugby clients in 2020, translating his leadership skills from pitch to pitchdeck, according to Gallagher CMO Chris Mead. The…
Kochava and Fetch partner on streaming rewards program Loyalty+
Consumers love streaming TV, and they love a little treat. That’s why the measurement platform Kochava and the rewards app Fetch are teaming up to reward consumers for streaming.The program, called Loyalty+, gives consumers the ability to earn points when taking streaming-related actions, whether that’s downloading a streaming app, watching…
Coworking with Paula Veale
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Paula Veale is chief marketing and communications officer at The Ad Council, where she has spent most of her career. She has also served on numerous boards, including The Ad Club…
ESPN kicks off push to promote DTC service during NBA Finals
You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals this year, but you will see ESPN’s new DTC streaming service.During Game 1 on Thursday night, the Disney-owned company is airing its first ad teasing the new product, which will be called, simply, ESPN. The…
Oura goes for the impossible for its first film franchise partnership
The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get the boys on board, too.Ahead of Mission Impossible —The Final Reckoning’s Memorial Day weekend premiere, the fitness tech brand ran an adrenaline-filled campaign featuring exclusive stunt footage from the film…
Netflix patent could automate content-clipping as streamer aims to boost discoverability
Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.Netflix has received a patent for technology that automatically extracts “compelling portions” of shows and movies and collates clips designed to encourage viewers to check out more programming, according to a patent published by the United…
There’s no place that Spam would rather be than in a campaign with ‘Lilo & Stitch’
Ohana means family, and family means Spam.The canned-meat product has long had a place on Hawaiian families’ dinner tables, and when the brand got the opportunity to partner with Disney on the recent live-action remake of Lilo & Stitch, a beloved tale of a Hawaiian girl and her adopted pet…
How do you promote a more affordable EV? With guerrilla-style marketing
The growth in the US electric vehicle market may be slowing, but that isn’t stopping Slate Auto, a startup backed by investors including LA Dodgers controlling owner Mark Walter and Jeff Bezos, from coming out strong.Marketing Brew chatted with Slate’s head of brand and marketing, Ben Whitla, about the company’s…
The secret to brand-safe virality? Trendy, licensed music
Remember that one song that goes “doo ba doo ba doo ba doo, ba doo ba doo ba doo ba doo”?Okay, probably not from that description. But if it played out of a phone speaker right now, chances are that anyone who has been on TikTok in the last year…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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