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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
Shortly after Rachel Smith joined the cable network Bravo, she helped greenlight what has gone down in reality-TV history as one of the most popular shows of all time: The Real Housewives of Orange County.Flash forward to 2025, and the television executive is spearheading Peacock’s unscripted content slate as NBCUniversal…
Sports fandom in the US is increasingly communal and round-the-clock: report
From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly neverending stream of international soccer content leading up to the FIFA World Cup, sports are everywhere these days—even if you’re not on NBA Twitter.In fact, more than half (56%) of US adults watch sports in some…
Cannes 2025: Au revoir
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Happy Friday, and long time, no see! It’s the last day of the festival, and we’ve still got a lot of ground to cover—much like anyone…
How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
The Creels have moved from Hawkins, Indiana, to New York City.Or rather, Creel House from the fictional Stranger Things universe has been erected in the lobby of the Marquis Theatre in Times Square. It’s an activation created by sister agencies Salt and Pinch (which are handling production and creative, respectively)…
Back to the (Spotify) beach
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.It’s Cannes Lions Day 3! Halfway through. Time flies when you’re drinking rosé by the bottle on the beach.I think I’m running on about eight hours…
Rodeos, rosé, and rubbing elbows with the greats
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Bonjour from Day 2 of Cannes Lions! I still haven’t learned any French (or had time to visit a local grocery store), but I have already…
How Nutter Butter keeps its absurdist online marketing strategy fresh
This story is the first in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at .A rubber chicken eating with the text overlay, “Let your…
Inside Snapchat’s plan to court—and grow—the next generation of creators
There’s a lot of chatter about TikTokers and Instagrammers these days, but not as much about Snapchatters. Jim Shepherd, director of global content partnerships at Snapchat’s parent company, Snap Inc., is working to change that.Shepherd’s job is largely to recruit creators to Snapchat, pitching them on features like the platform’s…
Coworking with Leslie Walsh
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Leslie Walsh is head of strategy at RYA, an AI tool from the New York-based ad agency Episode Four. Prior to joining Episode Four, she’s also worked at agencies including BBDO…
Athletes’ next social media platform of choice? LinkedIn
You might not know Lewis Hamilton in real life. But you can always (try to) connect with him on LinkedIn.The Ferrari F1 driver is among a larger influx of athletes who have joined the platform in the past five years or so, according to Laura Lorenzetti, LinkedIn’s senior director and…
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