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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Want to partner with Liquid Death? Get in line
An all-too-literal guillotine league. Chainsawed sandwiches. A moshpit diaper.Those aren’t just random words jumbled together to test your reading comprehension—they’re the outcome of recent brand collaborations with Liquid Death.The canned-beverage brand has been inking more than sports partnerships in the last year, striking deals with a bevvy of other big…
Looking to partner with a brand parody account? Proceed carefully
Sylvanian Drama, the social media account beloved by brands and 3.5 million followers on TikTok and Instagram, could soon be back with a different name after its latest brand-deal related lawsuit was settled.Since its inception, the account, which is run by creator Thea von Engelbrechten, has featured “Calico Critters” (known…
Why BoxLunch teamed up with Regal ahead of ‘Fantastic Four’
Theaters aren’t just places to see movies—they can serve as a place for fans to gather, hang out, and build community.That’s part of the reason why BoxLunch partnered up with theaters ahead of the release of The Fantastic Four: First Steps.Ahead of the release of the film, the merchandise brand,…
Inside the reunion tour marketing machine
If your TikTok feed looks anything like ours, you’ve probably seen videos of people surprising their dads with tickets to the Oasis reunion tour since it was first announced. Now that the tour is officially underway and brothers Liam and Noel Gallagher are performing together again, said dads are donning…
NWSL teams hit $75 million in sponsorship revenue in a dozen seasons: report
The National Women’s Soccer League is just 13 years old, but it’s already hit $75 million in team sponsorship revenue as of 2024, almost as much as the WNBA’s team revenue of $76 million 27 seasons in, according to a new report from sports and entertainment sponsorship intelligence platform SponsorUnited.While…
Inside the social campaign for ‘Oh, Hi!’
Hunter Ellenbarger didn’t teach Logan Lerman how to talk like an internet girlie—but when Lerman uttered the words, “Girlie, that’s a hard no. Mama, no,” during a video shoot to promote the movie Oh, Hi!, Ellenbarger knew he had social marketing gold on his hands.Ellenbarger is the founder of Star…
WNBA team deals jumped 52% in two years, led by finance brands: report
Last year was a banner season for WNBA viewership, and brand spend followed a similar trajectory, according to a report from sports and entertainment sponsorship intelligence platform SponsorUnited.During the 2024 season, 450 brands spent a total of $76 million on team sponsorships, for a total of 531 deals and an…
CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the US spend on sports sponsorships is expected to rise in 2025, according to a report from Forrester.But while CMOs seem bullish on sports this year, a majority who were involved…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on Saturday. And like most good surprises, it involves cats.On Saturday during the preseason football game, the streamer will run a 30-second ad called “Dueling Cats” featuring a nod to the…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Annette Parker had been a runner her whole life. Then, during her sophomore year of college at the University of North Carolina at Chapel Hill, she suffered an…
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