Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Why Cash App took Timothée Chalamet to the movies
Where to place an ad featuring movie star Timothée Chalamet? Why, at the movies, of course!The Dune and Wonka star beloved among Gen Z partnered with Cash App for a cinematic, two-minute-long ad spot that is playing in movie theaters across the country this summer. The ad, which also features…
Coworking with Nada Arnot
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nada Arnot is EVP of marketing at The Economist. She has also served in senior positions at the streaming service Britbox, AMC Networks, and Hearst.How would you describe your job to…
At WNBA All-Star Weekend, brands look to court growing fanbases
The (WNBA) stars are aligning this weekend in Indianapolis for WNBA All-Star Weekend, and you can bet many of the league’s sponsors will be there, too.In addition to the action at the Indiana Fever’s Gainbridge Fieldhouse, which includes the 3-Point Contest and the Skills Challenge on Friday followed by the…
How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if there wasn’t a several-month period when the film was embedded in just about every aspect of culture possible?The folks behind F1 The Movie would probably say no.As Formula 1 fans geared up for the Brad Pitt-led blockbuster to hit theaters this…
Netflix execs say ad sales revenue is set to double this year
Fresh off of 120 Emmy nominations, Netflix beat analyst expectations and reported second-quarter revenue of $11.08 billion, up 16%.In the United States and Canada, revenue grew 15% year over year, the company reported in its quarterly earnings on Thursday, despite broader macroeconomic uncertainty. Netflix also upped its full-year revenue guidance…
Inside BeReal’s comeback strategy
It wasn’t long ago that a new app asked users to BeReal. Now, that same platform is hoping to BeRelevant again.The app, in which users post one front-facing and back-facing photo per day, peaked in popularity around 2022. After it was acquired by French mobile games publisher Voodoo last year,…
With flag football on the rise, sponsors are taking note
For football fans counting down the days until the start of the NFL season, there’s a chance this summer to see their favorite game in action—sort of.In the midst of the FIFA Club World Cup final last weekend, MLB All-Star Week this week, and WNBA All-Star Weekend kicking off Friday,…
How Ezra Sosa’s personal brand helped modernize ‘Dancing with the Stars’
In the weeks leading up to the premiere of Season 33 of Dancing with the Stars last September, Anna Delvey’s casting set the internet aflame.While the fake heiress and convicted felon’s controversial dancing debut drummed up fresh interest in the decades-old show at the season’s start, it may have been…
AI slop is proliferating on YouTube—and major brands are advertising against it
If you’re on the internet these days, you’d be hard-pressed to not run into AI slop.The term, which refers to low-quality AI-generated content that is beginning to proliferate on social media platforms like Instagram and video platforms like YouTube, are often bizarre and are sometimes even funny. But for some…
Welcome to the brand newsletter era
Start spreadin’ the news. While some brands are using Substack partnerships for affiliate marketing, others have opted to take it a step further and are creating newsletters of their own.In recent months, Madewell, American Eagle, Billboard, Rare Beauty, The RealReal, Bandcamp, and Tory Burch have all launched newsletters on Substack.…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…