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Marketing 5 Min Read

A mid-year appraisal of TV industry layoffs

In the last year, the streaming world has been in a pickle.Juggernaut TV media companies are struggling with their declining

Marketing 12 Min Read

Podcasts created a new media category. Where do they go from here?

In the year 2025, podcasts feel inescapable. Everyone’s a podcaster, and everything is a podcast.It wasn’t always like this.The birth

Marketing 6 Min Read

Why Tubi is beefing up its creator program

The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment.In June, the streamer introduced Tubi for

Marketing 8 Min Read

How Instagram built (and potentially restricted) the link-in-bio industry

Prior to 2010, a “link in bio” would have referred to a brief history of the 16th president of the

Marketing 6 Min Read

What marketers talked about at Tribeca Festival

Miley Cyrus, Bryan Cranston, and Billy Idol all made it out to the Tribeca Festival this year. So did the

Marketing 2 Min Read

Netflix teams up with Yahoo DSP as it builds out ads tier

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get

Marketing 4 Min Read

Ads are coming to WhatsApp

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get

Marketing 6 Min Read

How P.F. Chang’s turned a 5-second video into a viral brand moment

Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month,

Marketing 9 Min Read

Are movies so back?

Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning

Marketing 6 Min Read

Coworking with Stephanie DiPisa

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie