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CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
Bud Light drops first NFL campaign of the season
It’s the most wonderful time of the year—the start of the NFL season, and the ad campaigns that come with…
Tips from Marketing Brew’s What’s Next? Navigating the Future Business of Creator Marketing event
Dove. United Talent Agency. TelevisaUnivision.These are just some of the companies that were represented at Marketing Brew’s What’s Next? Navigating…
Coworking with Mayte Alquicira
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Mayte…
Waterboy doesn’t regret that brand trip
Creator Madi Marotta’s first official day on the job as Waterboy’s new social media manager was a tropical and eventful…
Hubslife backlash is a reminder that audiences can be fickle
Is the new American dream a farce?We’re talking, of course, about the “dream” of content creation, posting content, gaining a…
Peacock stayed stuck at 41 million subscribers in Q2
Peacock is stuck in a rut, at least when it comes to subscribers: The streamer stayed flat with 41 million…
Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’
Ad gamification continues, this time with a new ad for Netflix’s Happy Gilmore 2 on Spotify.Users of the audio app…