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Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’
Ad gamification continues, this time with a new ad for Netflix’s Happy Gilmore 2 on Spotify.Users of the audio app…
Lessons learned from American Eagle’s crash and burn
Could American Eagle’s most expensive campaign to date end up being its most costly mistake?The campaign, which launched last week…
Bringing back the ‘Lipotle’ lip stain paid off for Chipotle
Burrito-proof beauty so nice, they had to do it twice.Last year, Chipotle and Wonderskin Beauty came together in an unexpected…
How advertisers are approaching ads on WhatsApp
WhatsApp once promised to have No Ads! No Games! No Gimmicks!” on its platform. Last month, the news that ads…
Grants for small businesses – and how to apply
Whether you’re a small business owner or an aspiring entrepreneur, a cash injection is never a bad thing.Raising finance is…
Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in,…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When the former CEO and former…
Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there to find love, so when…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world, fantasy is about to get…
Coworking with Daniel Pahl
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Daniel…