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How Comcast plans to market StreamSaver
They say history repeats itself, and streaming is no exception.Amid increasing streaming fragmentation, the rapid arrival of new multi-company streaming…
Corporate Pride is quieter this year. Why that matters
If you think corporate participation in Pride Month has felt more subdued this year, it’s not just you.Brands that were…
What influencer marketers are expecting at Cannes this year
“Get ready with me to go to Cannes Lions” is a phrase that you could very well hear while scrolling…
Band-Aid has been the most-trusted brand in the US for three years
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant…
The Orioles found their first jersey-patch sponsor
A new sports sponsorship is about to take flight: On Monday, the Baltimore Orioles announced asset management company T. Rowe…
Price hikes hit Max ahead of ‘House of the Dragon’ sophomore season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Inside ESPN’s playbook for marketing its sportsbook
ESPN’s bet on sports betting only started recently.Major sportsbooks including FanDuel, DraftKings, Caesars, MGM, and Wynn were already spending millions…
Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network…
Disney is sold out of ads in the first 2 games of the NBA Finals
Much like this year’s conference finals, the NBA Finals are proving to be a blowout.At least on the advertising side,…