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Online tracker ID5 gets into the streaming game
A potential solution to tracking and measuring users on the open web is coming for the small screen.ID5, an alternative…
How team marketers keep their socials active year-round
For many sports fans, their social media feeds are dominated with highlights, scores, and all the other news and drama…
Coworking with David Corns
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How Max put a dragon atop the Empire State Building
Earlier this summer, New Yorkers may have spotted a 270-foot dragon encircling the top of the Empire State Building. No,…
Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Audiences love originals. Why aren’t streamers greenlighting more of them?
When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the…
Paramount and Skydance agree to merger, ending months of speculation
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The most effective ads so far in 2024: report
What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re all apparently great TV advertisers.The three brands ran…
The untapped market worth billions: women’s sports merch
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s…
The executive leading MassMutual’s charge into women’s sports
Jennifer Halloran sits at the intersection of two industries that are both largely male-dominated: finance and sports.As CMO and head…