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Our favorite (and least favorite) brand collaborations of 2025
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From Chili’s x Tecovas to Wicked:…
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing…
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment…
Coworking with Keisha Taylor Starr
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look…
TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to…
Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael…