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Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Audiences love originals. Why aren’t streamers greenlighting more of them?
When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the…
Paramount and Skydance agree to merger, ending months of speculation
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
The most effective ads so far in 2024: report
What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re all apparently great TV advertisers.The three brands ran…
The untapped market worth billions: women’s sports merch
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s…
The executive leading MassMutual’s charge into women’s sports
Jennifer Halloran sits at the intersection of two industries that are both largely male-dominated: finance and sports.As CMO and head…
Coworking with Haidi Kelly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Haidi…
Why marketers aren’t cookie-free yet
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Why some ad agencies are choosing unconventional names
What’s in an agency name? Usually, three guys’ last names, alphabet soup, or a word with all the vowels removed.…
Period-care brands face unique restrictions online. Nadya Okamoto wants to change that
Menstrual products are a normal part of health routines for half the population. But online and in advertising, they remain…