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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Meta’s pullback on fact-checking puts brand safety back in the spotlight
Brand safety is dead. Long live brand safety.Earlier this month, Meta announced that it was ending its fact-checking program and lifting content restrictions on certain topics, all in the name of “discourse.” The company will instead rely on so-called Community Notes, similar to a feature on Elon Musk-owned X.More controversially,…
Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season
Ahead of the kickoff of the 2025 Major League Soccer season on February 22, MLS and Apple TV+, the home of MLS Season Pass, are expanding their offerings and giving fans more ways to watch.As MLS Season Pass heads into its third year on Apple TV+, the streamer and the…
Super Bowl advertisers that passed the recall test: report
Most people can’t remember what they had for breakfast yesterday, never mind the brands that advertised in the Super Bowl almost a year ago. But for marketers spending big bucks on the big game, lasting brand awareness is a major goal.“As a CMO, you’re spending so much money on these…
Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms of their choice in its stores, is now one of the latest companies to drop its DE&I programs.On Friday, just a few days before the start of Black History Month,…
Behind crypto exchange OKX’s winning bet on McLaren
Partnerships are forged in fire, or so the saying goes, and for the McLaren Formula 1 team and the cryptocurrency exchange OKX, the beginning of their years-long partnership came about during some less-than-ideal conditions.The year was 2022, and at the time, crypto was crashing, and McLaren was solidly middle of…
TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how long?On Monday, President Trump signed an executive order aimed at delaying implementation of the federal TikTok ban, which was upheld by the Supreme Court last week and went into effect…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry. The seventh and…
Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing multiyear deals with three NBA teams: the Boston Celtics, New York Knicks, and Miami Heat.The deals, which include sponsorship assets like LED and courtside signage, digital ads, retail displays, and hospitality opportunities, came out of…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle eye to notice the financial institution’s name on the Queens skyline.From the 2009 opening of Citi Field, the home of the New York Mets, to more recent sponsorship deals like…
Netflix, clearing 300 million subscribers, plans another price hike
Fresh off of record-breaking subscription growth, Netflix is raising its prices—again.The streamer, which reported a record 302 million subscribers worldwide during its Q424 earnings call on Tuesday, will increase the price of its ad-supported tier from $6.99/month to $7.99/month. The streamer’s ad-free memberships will also see price increases beginning at…
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