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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Planning to kill your mascot? Consider the following
Sometimes, you have to kill your darlings—and, apparently, your mascots.In 2020, the snack-food company Planters announced that its mascot, Mr. Peanut, was dead. The stunt, eventually revealed to be part of a Super Bowl campaign in which Baby Nut was born, quickly prompted brands like Mr. Clean and Snickers to…
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Celebrities aren’t the only ones flocking to the 97th Academy Awards this weekend.Brands like Rolex, Prudential, and T-Mobile are set to appear in Sunday’s Oscars on ABC as Disney brings more sponsors onto the red carpet and into the broadcast.This year, Disney has seen a 50% YoY increase in brands…
Warner Bros. Discovery counts 117 million subscribers as streaming swings to a profit
Max is creating shareholder value, or whatever the finance bros say. Warner Bros. Discovery’s DTC unit, which houses the streamer, added 6.4 million global subscribers in Q424, according to the company’s quarterly earnings.The DTC unit, which also includes Discovery+ and some niche streamers, counted 117 million global subscribers in total…
Apple and John Deere reject anti-DEI proposals amid corporate walkbacks
The corporate tug-of-war over DEI continues.This week, Apple and John Deere shareholders voted against anti-DEI proposals, while some other companies have walked back their diversity efforts.It’s all playing out against the backdrop of an executive order from President Trump that aims to stop federal support for diversity, equity, and inclusion…
United Talent Agency is further building out its entertainment marketing division
As the demand for branded content in Hollywood continues to grow, United Talent Agency is building out its entertainment marketing division to support it.UTA’s entertainment marketing division, which opened in 2017, now has more than 80 employees and has made strategic acquisitions, including buying up the marketing consulting firm MediaLink…
Whatnot wants to be a home for uncertain TikTok livestreamers
Amid the will they, won’t they drama of the still-looming TikTok ban, a lesser-known shopping app seized an opportunity.On January 19, directly after TikTok temporarily went dark in the US, Whatnot ran a full-page print ad in newspapers across the country, reading, “No matter what happens, we’re here for you.”…
What Lush learned from three years of being mostly offline
The beauty brand known for bath bombs and body scrubs has scrubbed itself from the internet…for the most part.It’s been more than three years since Lush announced it would no longer post to Instagram, Facebook, TikTok, and Snapchat from its brand accounts as part of its “anti-social” policy, which it…
Live sports pushes TV time up 5% in January: Nielsen
Turns out live sports still reliably brings viewers to linear TV and streaming alike.In January, TV viewership was up 5% compared to December, according to new data from Nielsen, driven largely by live sports on broadcast and cable leading up to the Super Bowl. Streaming viewership made up 42.6% of…
Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration among Eagles fans, but preliminary data suggests that advertisers might not have as much reason to cheer.Average unaided brand awareness for Super Bowl advertisers, meaning the share of people who…
Big Tech ad giants plan to spend $240 billion on AI in 2025
Big Tech brought in billions last quarter, but it wasn’t enough to please investors. Of the three largest ad platforms in the US, only Meta beat analyst expectations.One common thread? Executives at Alphabet, Amazon, and Meta evangelized a future with even more AI, and said they’d spend a lot of…
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