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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How K18 is capitalizing on trends to boost TikTok results
Since it was founded in 2020, hair-care brand K18 has always tried to “stay scrappy” in its marketing, CMO Michelle Miller told us.Looking back, Miller said K18 “was doubling down on TikTok when none of the other hair-care brands were doing it” and has since embraced TikTok Shop and developed…
A basketball exec’s journey from startup soccer to the NBA
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Basketball executive Kerry Tatlock’s title might say NBA, but her heart says WNBA.A New York Liberty season ticket holder, Tatlock got her start in the sport working for the…
Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a year ago banned the sale of items from brands it classifies as fast fashion, including Shein and H&M, on its platform, is now bringing its anti-fast-fashion ethos to its influencer…
Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4…
3 trends that could define streaming in 2025
In a shocker to no one, the streaming revolution isn’t slowing down any time soon.In November, streaming viewership increased by 7.6% year over year, according to Nielsen, and households devoted an average of nearly 42% of their TV time streaming shows and movies. While YouTube owned a record 10.8% of…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to help customers count down the days until Christmas—wait, that’s not how the song goes?Since around the turn of the 20th century, Advent calendars have been a popular holiday tradition to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024, there are plenty of other tools and strategies that perhaps didn’t get the same amount of attention.That ends now. We asked several CMOs what they think are the most overlooked…
Why connecting with a teen audience is key for culturally relevant branding
Ask the teen in your life for their thoughts on your outfit, and you might get a response that has you questioning whether you have any sense of style at all—ouch.But brands can use that candor to help shape their cultural relevance, according to Rishi Malhotra, founder and CEO of…
2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As we look back on 2024, we asked CMOs and other top marketers what they believe to be the most overrated trends in marketing today. Whether it’s inauthentic celebrity endorsements or…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters are still working to get moviegoers to visit at pre-pandemic levels.In the first four months of 2024, theater industry growth remained relatively flat at 1% YoY, according to data from…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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