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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Back to the (Spotify) beach
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.It’s Cannes Lions Day 3! Halfway through. Time flies when you’re drinking rosé by the bottle on the beach.I think I’m running on about eight hours…
Rodeos, rosé, and rubbing elbows with the greats
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Bonjour from Day 2 of Cannes Lions! I still haven’t learned any French (or had time to visit a local grocery store), but I have already…
How Nutter Butter keeps its absurdist online marketing strategy fresh
This story is the first in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at .A rubber chicken eating with the text overlay, “Let your…
Inside Snapchat’s plan to court—and grow—the next generation of creators
There’s a lot of chatter about TikTokers and Instagrammers these days, but not as much about Snapchatters. Jim Shepherd, director of global content partnerships at Snapchat’s parent company, Snap Inc., is working to change that.Shepherd’s job is largely to recruit creators to Snapchat, pitching them on features like the platform’s…
Coworking with Leslie Walsh
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Leslie Walsh is head of strategy at RYA, an AI tool from the New York-based ad agency Episode Four. Prior to joining Episode Four, she’s also worked at agencies including BBDO…
Athletes’ next social media platform of choice? LinkedIn
You might not know Lewis Hamilton in real life. But you can always (try to) connect with him on LinkedIn.The Ferrari F1 driver is among a larger influx of athletes who have joined the platform in the past five years or so, according to Laura Lorenzetti, LinkedIn’s senior director and…
State Farm kicks off new brand platform with Caitlin Clark ad
State Farm is doing some spring cleaning.With the WNBA season and the weather both heating up as the NBA season winds down, the insurance company, which is deeply invested in basketball across multiple leagues, debuted a new brand platform starting with an ad featuring one of the biggest names on…
Inside one insurance company’s unorthodox approach to sports sponsorships
One of the top salespeople at Gallagher is a former pro rugby player.Nathan Hines, who played internationally for Scotland in the early aughts, joined Gallagher as business development director for its rugby clients in 2020, translating his leadership skills from pitch to pitchdeck, according to Gallagher CMO Chris Mead. The…
Kochava and Fetch partner on streaming rewards program Loyalty+
Consumers love streaming TV, and they love a little treat. That’s why the measurement platform Kochava and the rewards app Fetch are teaming up to reward consumers for streaming.The program, called Loyalty+, gives consumers the ability to earn points when taking streaming-related actions, whether that’s downloading a streaming app, watching…
Coworking with Paula Veale
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Paula Veale is chief marketing and communications officer at The Ad Council, where she has spent most of her career. She has also served on numerous boards, including The Ad Club…
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