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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Airbnb adds additional booking options, taking aim at the hotel experience
Airbnb is going out of home—but not in its advertising.The company known for its short-term home rentals is adding two new(ish) bespoke travel services, it announced at its Summer Release event on Tuesday. Fittingly called Experiences and Services, the additional offerings will allow travelers to book entertainment activities hosted by…
Coworking with Brandon Mikolaski
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.How would you describe your job to someone who doesn't work in marketing? I feel like Tom Hanks in Big sometimes. This is the job I imagined advertising would be like…
WNBA advises ‘viewer discretion’ in 2025 season campaign
When the 29th season of the WNBA tips off on Friday, it’ll come with a warning.The league’s latest brand campaign, slated to run throughout the 2025 season, is a riff on the classic “viewer discretion advised” message used on content like movies and shows rated for mature audiences.The first spot…
Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
Disney’s 2025 upfront presentation started with a bang.The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a performance from the Brooklyn United Drumline. Drum Major Mickey Mouse himself even made an appearance, and he was hardly the only recognizable face to take the stage at…
Amazon flaunts its size in second-ever upfront
For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger is, in fact, better.Over the course of its nearly hour-and-a-half pitch Monday night, the company put its full platform suite on display, from Prime Video to Amazon Music, Wondery, Twitch,…
Coworking with Katy Kelley
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Katy Kelley is SVP, marketing and brand, at Codeword. She’s also worked in senior roles at Ruder Finn, Cohn & Wolfe, and Carrot Creative.How would you describe your job to someone…
This upfronts season, NBCU is focused on making ‘existing media work harder’
Upfronts season is officially upon us, and on Monday, NBCU talent and execs are slated to kick off the week by taking the stage at Radio City Music Hall to make their official pitch to advertisers.And while a cloud of economic uncertainty looms over NewFronts and upfronts this year, it’s…
Meta touts creator partnerships, video, and livestreaming options at NewFronts
At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated in an onstage game show hosted by comedian Roy Wood Jr.The stunt was an apt representation of how Meta wants to position itself as a centralized hub for the creator…
YouTube puts the spotlight on creators at this year’s NewFronts
YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year, wasted no time at its NewFront event on Thursday reminding everyone that, per Nielsen, it’s currently the No. 1 streaming platform in the country.“Audiences are watching on every screen, from…
Snap leans into messaging ads and live events at NewFronts
What do Cynthia Erivo and Snapchat have in common? Only one has defied gravity, but they’ve both been behind the scenes of Wicked.On Wednesday night, executives from Snap., the parent company of Snapchat, announced new, more direct ad products and a push into live entertainment sponsorship opportunities at its annual…
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