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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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David Droga to step down as CEO of Accenture Song
A Madison Avenue heavyweight is about to hang up his hat.Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today.In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on…
Why one company went all in on marathons
If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. In total, TCS has a portfolio of 40 endurance running sponsorship…
Coworking with Amy Tunick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amy Tunick is CMO of cinema advertising platform National CineMedia. Previously, she worked at companies including Grey Group, WarnerMedia, and WWE.Favorite project you’ve worked on? My favorite project was for Hulu…
This year’s best jokes from the upfronts
What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to?At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number…
Our biggest takeaways from this year’s upfronts
Live musical numbers, a Steve Aoki DJ set, and jokes about the nearly 50-year age gap between University of North Carolina at Chapel Hill head football coach Bill Belichick and his girlfriend Jordon Hudson. The 2025 upfronts season really had it all.This year, there was also plenty of uncertainty. With…
Fubo debuts women’s sports hub, riding demand for content
Fubo is getting in the zone.Capitalizing on growing demand for women’s sports like basketball and volleyball, the streamer introduced a hub for women’s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll…
Why a razor brand sponsored a pro volleyball championship
Some sports sponsorships just make sense, like Reese’s and Angel Reese or Rao’s and Tommy DeVito. Add Bic Soleil and the Pro Volleyball Federation (PVF) to that list.The razor brand served as the title sponsor of the PVF’s championship tournament, formally called the 2025 Bic Soleil Pro Volleyball Federation Championship,…
Marketing budgets stagnate from 2024 to 2025: report
Sometimes no news is good news.According to Gartner’s annual CMO Spend Survey, the average marketing budget represents 7.7% of total company revenue in 2025, which is the exact same share as last year.This year’s flatline comes after two years of declines in marketing budgets as a percentage of company revenue,…
Should brands use AI in social media?
Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is hungry for AI-powered efficiency. The AI boom is officially in every business corner, and branded social media is no exception—but should it be?Much of social media content creation relies on…
Apple is Kantar’s most valuable brand for fourth year in a row
How do you like them apples?For the fourth year in a row, Apple was named by Kantar as the most valuable brand in the world.The tech giant earned the top spot with a brand value of $1.3 trillion, according to Kantar’s annual BrandZ report, which ranks companies around the world…
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