Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Fresh off its 107 Emmy nominations, Netflix has another big number to brag about.The platform has 278…
Now that Google’s Privacy Sandbox initiative is starting to take shape, ad-tech companies have a few notes for the digital giant.So far, there are a few kinks to be worked out, ranging from latency issues to falling prices, according to three recent reports from platforms on both the supply and…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertisers haven’t yet killed the video star. Digital video ad spend is projected to grow 16% to…
Golf announcers aren’t really known for being the loudest or most energetic.That doesn’t quite match the vibe of Topgolf, the high-tech sports entertainment chain that’s been part of the push in recent years to modernize the game of golf and make it less stuffy. So instead of tapping any human…
If you really love a TV show, why wouldn’t you want to deck yourself out in branded clothes, eat limited-edition snacks, and buy collectibles based on your favorite characters?Take Prime Video’s smash-hit TV show Fallout, which debuted earlier this year. Beyond marketing the series to get audiences tuned in, Amazon…
The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen.That means that the organizing committee itself,…
GoGo Squeez is break dancing its way to a new brand image.The snack brand, best known for its squeezable applesauce pouches, has largely come to be associated with babies or toddlers, but its latest product and marketing push is meant to tap into a slightly older, more active audience.To help…
A potential solution to tracking and measuring users on the open web is coming for the small screen.ID5, an alternative ID tool that provides publishers and marketers with a way to track users without the use of cookies, is pitching itself to streamers, broadcasters, and CTV platforms, CEO Mathieu Roche…
For many sports fans, their social media feeds are dominated with highlights, scores, and all the other news and drama when their favorite teams are in season.But team social media managers still have to feed the content machine during the dreaded offseason.“I want to make sure that the Liberty is…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.David Corns is the chief marketing officer of Opendoor, an online residential real-estate company. Prior to Opendoor,…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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