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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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WPP lowers 2023 forecast as tech clients pinch pennies
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.WPP touted “resilient performance” in the Q2 earnings report it released on Friday, despite lowering its full-year forecast.The holding company’s organic revenue rose…
How (and why) pasta brand Banza makes swimwear
Tomato sauce purses, sandwich flip-flops, and now…a bucatini bikini.Despite food-inspired fashion being all the rage this summer, Nicole Landesman, VP of marketing at Banza—the chickpea-based food brand that created the “bucakini”—told Marketing Brew that its involvement in the trend is purely coincidental.“We’ve been doing this for a long time,” Landesman…
Clean Creatives is asking creators to pledge not to work with Big Oil
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It began with Emma Chamberlain. Now Clean Creatives is taking on the rest of the influencer community.This week, the group released its Creator’s…
How the QR Code Will Transform Brand Experiences
Welcome to the new, new thing. Some say it's the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand.There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So, just what is this…
After Bud Light boycott, AB InBev reports US revenue nosedive in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.AB InBev reported tanking US sales in its Q2 earnings report released on Thursday, after battling a months-long conservative boycott of Bud Light.The…
How soft is the ad market, really?
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s the question everybody has—are advertisers spending or not? After a timid start to the year, it seems we’re finally getting an answer.If…
The 10 Commandments of Networking You Need to Know
They say, "It's all about people," and they are right. Opportunities that can change our lives or at least solve a current burning problem all come thanks to people. Networking is an art that holds immense power in our interconnected world. It is the key to building authentic connections that…
Warner Bros. Discovery subscribers dip slightly in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Sometimes, a rebrand has consequences. In its Q2 earnings, Warner Bros. Discovery said its streaming business led to a loss of subscribers, about…
Social media trends: X lights axed, Bratz celeb collab, and we still like turtles
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
How to Create a Strong Personal Brand in Today’s Digital Age
In an era where anyone can command a global audience from the palm of their hand, personal branding has never been more crucial. As we navigate through the digital age, it's becoming increasingly apparent that personal branding is more than just a buzzword — it's a powerful driver of success.Personal…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…