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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why Tubi is beefing up its creator program
The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment.In June, the streamer introduced Tubi for Creators, a program that will bring six YouTube creators’ content to the free platform as part of a broader build-out of original- and creator-led programming.The initial cohort of creators includes…
How Instagram built (and potentially restricted) the link-in-bio industry
Prior to 2010, a “link in bio” would have referred to a brief history of the 16th president of the United States. Now, it’s a full-fledged industry.Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging…
What marketers talked about at Tribeca Festival
Miley Cyrus, Bryan Cranston, and Billy Idol all made it out to the Tribeca Festival this year. So did the marketers.Marketers have regularly made appearances at Tribeca Festival’s brand-centric track, TribecaX, since it debuted in 2016 as a way to honor entertainment-adjacent brand marketing, but a lot has changed in…
Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions, the streamer announced an integration with Yahoo DSP. Through the partnership, advertisers will be able…
Ads are coming to WhatsApp
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.For the more than 11 years since Meta acquired WhatsApp, the messaging app remained an outlier in the company’s portfolio for one major reason: it wasn’t…
How P.F. Chang’s turned a 5-second video into a viral brand moment
Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month, TikTok user @badvina posted a five-second video with the caption, “POV: you and your sisters make a fake cake business Instagram to stalk ppl and now you have five orders.”…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning movie star. The domestic box office is shaping up to reach nearly $11.4 billion. Cinephiles everywhere let out a satisfied sigh.It was a pretty good time to be in the…
Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked with brands including Pampers, Hyatt, Gillette, and HP as a media and brand marketing strategist.Favorite…
Behind the scenes of Spotify’s partnership with FC Barcelona
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.FC Barcelona sits atop the La Liga rankings. And Spotify sits atop FC Barcelona—or at least on the team’s jerseys and facilities.For the past three seasons,…
Reddit is looking outside the US to build its sports communities
You’ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit…
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