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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in, too.A number of buzzy, AI-related startups have gotten financial backing from major VC firms. However, with an influx of tools that claim to make ad creation easier, some agencies are…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When the former CEO and former head of HR at software company Astronomer were caught in an apparent moment of infidelity at a Coldplay concert in Massachusetts last week, it immediately set off a social media…
Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there to find love, so when drama emerges, they’re often asking: Is this person here for the right reasons?The better question might be: Have the right reasons evolved?For many reality show contestants, the biggest benefit of…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world, fantasy is about to get one step closer to reality.Earlier this month, Mattel joined forces with the fan convention company Mischief Management to put on Barbie Dream Fest, dubbed “the ultimate Barbie fan event.” The…
Coworking with Daniel Pahl
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Daniel Pahl is partner, VP of growth at Chameleon Collective, a business consultancy. He’s consulted and served in interim executive roles for brands including Malin+Goetz, The Children’s Place, Lord & Taylor,…
How LinkedIn became a breakout platform for content creators
“LinkedInfluencer” isn’t an official term at LinkedIn HQ, but that could soon change.The Microsoft-owned networking platform created its first influencer program more than a decade ago, but, as video content has become more popular in recent years, its potential as a creator platform has only grown.In 2021, LinkedIn added a…
Why Cash App took Timothée Chalamet to the movies
Where to place an ad featuring movie star Timothée Chalamet? Why, at the movies, of course!The Dune and Wonka star beloved among Gen Z partnered with Cash App for a cinematic, two-minute-long ad spot that is playing in movie theaters across the country this summer. The ad, which also features…
Coworking with Nada Arnot
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nada Arnot is EVP of marketing at The Economist. She has also served in senior positions at the streaming service Britbox, AMC Networks, and Hearst.How would you describe your job to…
At WNBA All-Star Weekend, brands look to court growing fanbases
The (WNBA) stars are aligning this weekend in Indianapolis for WNBA All-Star Weekend, and you can bet many of the league’s sponsors will be there, too.In addition to the action at the Indiana Fever’s Gainbridge Fieldhouse, which includes the 3-Point Contest and the Skills Challenge on Friday followed by the…
How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if there wasn’t a several-month period when the film was embedded in just about every aspect of culture possible?The folks behind F1 The Movie would probably say no.As Formula 1 fans geared up for the Brad Pitt-led blockbuster to hit theaters this…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…