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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Netflix execs say ad sales revenue is set to double this year
Fresh off of 120 Emmy nominations, Netflix beat analyst expectations and reported second-quarter revenue of $11.08 billion, up 16%.In the United States and Canada, revenue grew 15% year over year, the company reported in its quarterly earnings on Thursday, despite broader macroeconomic uncertainty. Netflix also upped its full-year revenue guidance…
Inside BeReal’s comeback strategy
It wasn’t long ago that a new app asked users to BeReal. Now, that same platform is hoping to BeRelevant again.The app, in which users post one front-facing and back-facing photo per day, peaked in popularity around 2022. After it was acquired by French mobile games publisher Voodoo last year,…
With flag football on the rise, sponsors are taking note
For football fans counting down the days until the start of the NFL season, there’s a chance this summer to see their favorite game in action—sort of.In the midst of the FIFA Club World Cup final last weekend, MLB All-Star Week this week, and WNBA All-Star Weekend kicking off Friday,…
How Ezra Sosa’s personal brand helped modernize ‘Dancing with the Stars’
In the weeks leading up to the premiere of Season 33 of Dancing with the Stars last September, Anna Delvey’s casting set the internet aflame.While the fake heiress and convicted felon’s controversial dancing debut drummed up fresh interest in the decades-old show at the season’s start, it may have been…
AI slop is proliferating on YouTube—and major brands are advertising against it
If you’re on the internet these days, you’d be hard-pressed to not run into AI slop.The term, which refers to low-quality AI-generated content that is beginning to proliferate on social media platforms like Instagram and video platforms like YouTube, are often bizarre and are sometimes even funny. But for some…
Welcome to the brand newsletter era
Start spreadin’ the news. While some brands are using Substack partnerships for affiliate marketing, others have opted to take it a step further and are creating newsletters of their own.In recent months, Madewell, American Eagle, Billboard, Rare Beauty, The RealReal, Bandcamp, and Tory Burch have all launched newsletters on Substack.…
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history.The USWNT…
A year out from the World Cup, sponsors are stepping up their game
Football has long been far more dominant in the US than fútbol.But with the FIFA Men’s World Cup coming to the states next year for the first time in more than three decades, soccer is generating more buzz than usual, and there’s no shortage of stakeholders—from FIFA sponsors to rights…
A mid-year appraisal of TV industry layoffs
In the last year, the streaming world has been in a pickle.Juggernaut TV media companies are struggling with their declining cable businesses, and some are trying to stem the damage by separating more profitable studio and streaming businesses from their cable properties.As the disruption and restructures remake the companies from…
Podcasts created a new media category. Where do they go from here?
In the year 2025, podcasts feel inescapable. Everyone’s a podcaster, and everything is a podcast.It wasn’t always like this.The birth of the podcast is largely tied to the creation of the RSS audio feed in 2001, though the term “podcast” wasn’t coined until 2004. The following year, Steve Jobs declared…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…