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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez, a former pre-law student turned digital marketer, never thought she’d be on a reality TV show—let alone win one.Fernandez is the inaugural champion of On Brand with Jimmy Fallon, a competition reality series on NBC that pits 10 contestants against each other to pitch creative campaigns to national…
As run clubs surge, brands flock to marathon sponsorships
With the New York City Marathon on Sunday, pavement-pounding is set to reach a high throughout the city. But during weekend mornings in major cities around the country, you’d be hard-pressed to avoid crowds of runners getting their steps in together.“If I’m in San Francisco any weekend morning, I cannot…
United is capitalizing on the growing link between fashion and football
The tunnels of major sports venues have come to be known as fashion runways. For its latest campaign, United Airlines is turning tarmacs into very literal runways for athletes.United, which serves as the official airline for eight NFL teams, caught wind of the growing crossover between fashion and football, including…
It’s not a brand. It’s a lifestyle
Want to be a brand for the rich and famous, or one that fits the average consumer’s lifestyle? Many brands are looking to be both.At a time when many people are scaling back on big purchases, yet aspirational content on social media continues to thrive, some more accessibly priced brands…
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
When Comscore first began looking into streaming in 2017, the subject was still new enough that the measurement company opted to name its first report on the topic the State of OTT. How the world has changed just eight years later.This year, consumer adoption of CTV streaming continued to grow…
MLB swings at international, young baseball fans during record World Series
MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18 innings.Game 1 between the Toronto Blue Jays and the Los Angeles Dodgers averaged 32.6 million viewers in the US, Canada, and Japan, the largest combined audience from those countries since…
How Cadillac is riding the US F1 boom to drive fandom
Between Drive to Survive and this summer’s F1: The Movie starring Brad Pitt, there are a lot of new Formula 1 fans around the world. Some of them, particularly fans of the movie, which follows a fictional F1 team, might not yet be loyal to a team in real life.In…
Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.When it comes to affiliate sales, Sephora is going straight to the source.Last month, the beauty retailer launched My Sephora Storefront, an affiliate program…
Coworking with Victoria Bachan
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Victoria Bachan is SVP, creators,…
Inside Clif Bar’s return to its running roots
For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has plenty of history with athletes who prefer to challenge themselves on solid ground.Founded in 1992, Clif Bar & Company has been involved in running since its inception, especially during its…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…