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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring?To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a…
The TikTok ban is, once again, delayed
To ban, or not to ban? That continues to be the question—but for now, TikTok is sticking around for at least a few more months.On Friday, President Donald Trump said he would sign an executive order to once again delay enforcement of the divest-or-ban law that was passed by Congress…
The WNBA and its sponsors are expanding efforts to keep girls in sports
The first few months of the second Trump administration have been marked by anti-DEI efforts targeting corporate America and the government, and as the administration seeks to prevent trans athletes from competing in sports, athletic organizations are finding themselves in the crosshairs.The WNBA is one of a few sports leagues…
Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy
Timothée Chalamet didn’t win an Oscar this year, but his hardest-working fan did take home a prize.Or, rather, she got one sent to her. Shortly after this year’s Academy Awards, Simone Cromer, who operates Chalamet stan accounts on X, Instagram, and Bluesky under the moniker Club Chalamet, posted a photo…
Coworking with Dirk Poschenrieder
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dirk Poschenrieder is managing director, Havas Life Düsseldorf. He has spent more than 20 years in the marketing and communications business, working for companies including Deutsche Post DHL, Sony, Johnson &…
After Paul vs. Tyson, more marketers are paying attention to boxing
Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much action—but the viewership packed a punch for Netflix, with 65 million concurrent streams at the event’s peak, and more than 1.4 billion impressions on Netflix’s social channels, according to the…
Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation
Fresh off its first full year of profitability, Spotify is aggressively courting advertisers.At the first Spotify Advance presentation in New York on Wednesday, Spotify’s version of an upfronts presentation, the audio streaming giant announced several new offerings aimed at increasing advertising investment, including a broader rollout of its ad exchange,…
Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned. President Donald Trump signaled Friday afternoon that he planned to once again give ByteDance another…
WPP bolsters AI tools with acquisition of InfoSum
WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at bolstering WPP’s AI tools.InfoSum sells services related to privacy-enhancing technologies (PETs), like clean rooms, which are aimed at helping advertisers and their agencies share data in a secure and privacy-focused way, and clients have included…
How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception.For Snapchat, the tournament is part of a broader push into sports that’s a decade in the making. It started with typical coverage—highlights from big events like rivalry games—which remains vital to the average sports…
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