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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Brands are thinking out of the (blind) box
Marketers love to “surprise and delight.” So do consumers.People are increasingly purchasing items without knowing exactly what product, or which variation of a product, they’re going to get. This year, the phenomenon of blind boxes or mystery boxes, which originated in Asian markets, took off with US consumers amid the…
Would you watch this ad where nothing happens?
The idea for the latest 30-second ad from pet product maker Whisker was simple: Do nothing. Well, almost nothing.“When you look through your feeds or you’re watching something, ads are in overdrive: poppy music, fast cuts, super dynamic,” said Joe Ciccarelli, head of creative at Whisker, the maker of the…
How brands rushed to get in on Taylor Swift’s album announcement
All Taylor Swift had to do was show off some orange, sparkly text on a podcast preview clip, and the brands ran like the wind.Swifties far and wide rejoiced when the singer-songwriter herself graced the New Heights podcast with her presence, joining hosts and NFL stars Jason and Travis Kelce…
Why OurRitual offered free therapy sessions to “Together” ticket-holders
Alison Brie and Dave Franco have been busy sharing fries a la Lady and the Tramp and drinking each other’s sweat—but if that’s not enough to pique people’s interest in the duo’s new horror film Together, the out-of-the-box online campaign just might.To drum up hype for the movie, which explores…
How Chili’s continues to drive sales from social media
This story is the third in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at .“Hi, welcome to Chili’s” is more than just a Vine…
What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed on the perfect social video idea.The plan was to outfit an old Jeep with the water brand’s logo and current tagline (“Chug Life”) and send it soaring off of a…
Limits on contract redlining are growing in creator marketing
Johanna Voss wants to know why redlining is a problem.Voss, a talent manager, regularly negotiates with brands and agencies on behalf of her influencer clients. In doing so, she’s become accustomed to redlining, or striking out, certain clauses in contracts, often in the terms and conditions section, or the “fine…
MSNBC plans rebrand to MS NOW as part of broader Versant changes
MSNBC is rebranding to MS NOW, which stands for My Source News Opinion World, as the cable news channel prepares for a corporate split from NBCUniversal.According to an internal memo sent to company employees on Monday obtained by Marketing Brew, the rebrand is designed to “accelerate the distinction between the…
Coworking with John Miller
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.John Miller is the founder and president of Scribewise, a professional services marketing agency. He was previously a partner at the PR and branding firm Braithwaite Communications, and he started his…
Want to partner with Liquid Death? Get in line
An all-too-literal guillotine league. Chainsawed sandwiches. A moshpit diaper.Those aren’t just random words jumbled together to test your reading comprehension—they’re the outcome of recent brand collaborations with Liquid Death.The canned-beverage brand has been inking more than sports partnerships in the last year, striking deals with a bevvy of other big…
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