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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt, others down drinks, and at least one hired a witch in the hopes of helping the team win.Rick Rizzs, a longtime broadcaster for the team, eats Cheetos.During this year’s American League Division Series (ALDS), Rizzs…
Agencies are quietly quitting fossil-fuel contracts
With the federal government rolling back environmental protections, sustainability in 2025 may feel like it’s largely on the backburner. In the agency world, that may not be the case, according to new findings from Clean Creatives.Late last month, the activist group released its fifth annual F-List report, which documents the…
After ‘declaring victory’ in year one, Athlos goes bigger with brands
There’s almost always something unusual to see in Times Square, and this month, it was a long-jump track.On Thursday, athletes including Olympic gold medalist Tara Davis-Woodhall made their qualifying jumps under the lights of the Big Apple to kick off the second year of Athlos NYC, a women-only track and…
Ragebait is everywhere. Should marketers lean in?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.It’s hard to make people happy. But in today’s attention economy, some brands are getting good at making people very, very mad.This year, The…
Coworking with Nikki Maizel
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nikki Maizel is president of Leo New York. She’s also served in lead roles at Publicis New York, McCann New York, and Grey Group.How would you describe your job to someone…
Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as No. 12—especially if brand celebrations are taken into account.On October 3, Swift released her twelfth studio album, The Life of a Showgirl, and several brands used the opportunity to up…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and win the championship in four games tonight.The Disney ad sales team has already recorded a clean sweep of a different kind, having sold out of ad inventory for the first…
As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
The Federal Communications Commission is in the middle of reviewing a cap preventing entities from owning broadcast TV stations that reach more than 39% of the national TV audience, as well as reviewing other existing media ownership rules and limits. But first, at the FCC’s September meeting, at least one…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.TikTok creator Jake Schroeder tries to post at least two ballads a day.They’re entirely original songs, usually performed by the singer-songwriter as he plays…
How the NFL is revitalizing its football merch
Being a football fan is basically a full-time job. To promote its latest collections from NFL Shop, the league’s marketing arm is leaning into the idea of professional fandom.In a campaign that rolled out during kickoff last month, more than 60 NFL fans rep merch from various teams as NFL…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…