Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned. President Donald Trump signaled Friday afternoon that he planned to once again give ByteDance another…
WPP bolsters AI tools with acquisition of InfoSum
WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at bolstering WPP’s AI tools.InfoSum sells services related to privacy-enhancing technologies (PETs), like clean rooms, which are aimed at helping advertisers and their agencies share data in a secure and privacy-focused way, and clients have included…
How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception.For Snapchat, the tournament is part of a broader push into sports that’s a decade in the making. It started with typical coverage—highlights from big events like rivalry games—which remains vital to the average sports…
How Publicis Health Media is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign trail last year, then-presidential candidate Robert F. Kennedy Jr. said he’d ban pharmaceutical TV ads on his first day in office, claiming that the industry’s ad dollars had warped media…
Google and Roblox partner on ad deal
Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the IAB PlayFronts, an annual industry event centered on highlighting advertising opportunities in gaming.More specifically, Roblox…
Coworking with Aman Sareen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Aman Sareen is CEO of Aarki, a mobile marketing platform. He co-founded and served as CEO at ZypMedia (ZypTV) which was later acquired by Sinclair Broadcast Group; he also served as…
TV’s biggest adversary—and ally—is social media
The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming…
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest live-action princess film hit theaters last week, it wasn’t the smash hit that fans might have hoped for. The movie opened to $42 million at the domestic box office and $87 million globally—only making a…
As concern about online teen safety mounts, Meta re-ups its advertising offensive
As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety features for teens.Last week, the platform started running ads promoting Instagram Teen Accounts, a product the company introduced last fall. The update makes accounts belonging…
MLB spring training, as told by team creatives and marketers
As if 162 regular-season MLB games per team weren’t enough, every February, players head to Florida and Arizona for two months of spring training before the official start of the season.They’re not the only ones packing their bags. Some teams bring along their content, creative, and social media crews to…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…