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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of…
The Seattle Storm are leveraging the WNBA draft for a marketing blitz
On Monday night, the Seattle Storm will have the No. 2 pick in this year’s WNBA draft as the result of a major multi-team trade that went down earlier this year during the WNBA’s free-agency period.While fans reeled from the shocking news that the Storm were trading longtime favorite and…
Meghan Markle is on ShopMy. Is everyone next?
Even the Duchess of Sussex isn’t above a link in bio.Earlier this month, Meghan Markle joined affiliate marketing platform ShopMy and shared commissionable links for everything ranging from a Reformation button-down to a Uniqlo trench coat.Meghan is certainly not the first public figure looking to make a buck off a…
How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring?To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a…
The TikTok ban is, once again, delayed
To ban, or not to ban? That continues to be the question—but for now, TikTok is sticking around for at least a few more months.On Friday, President Donald Trump said he would sign an executive order to once again delay enforcement of the divest-or-ban law that was passed by Congress…
The WNBA and its sponsors are expanding efforts to keep girls in sports
The first few months of the second Trump administration have been marked by anti-DEI efforts targeting corporate America and the government, and as the administration seeks to prevent trans athletes from competing in sports, athletic organizations are finding themselves in the crosshairs.The WNBA is one of a few sports leagues…
Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy
Timothée Chalamet didn’t win an Oscar this year, but his hardest-working fan did take home a prize.Or, rather, she got one sent to her. Shortly after this year’s Academy Awards, Simone Cromer, who operates Chalamet stan accounts on X, Instagram, and Bluesky under the moniker Club Chalamet, posted a photo…
Coworking with Dirk Poschenrieder
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dirk Poschenrieder is managing director, Havas Life Düsseldorf. He has spent more than 20 years in the marketing and communications business, working for companies including Deutsche Post DHL, Sony, Johnson &…
After Paul vs. Tyson, more marketers are paying attention to boxing
Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much action—but the viewership packed a punch for Netflix, with 65 million concurrent streams at the event’s peak, and more than 1.4 billion impressions on Netflix’s social channels, according to the…
Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation
Fresh off its first full year of profitability, Spotify is aggressively courting advertisers.At the first Spotify Advance presentation in New York on Wednesday, Spotify’s version of an upfronts presentation, the audio streaming giant announced several new offerings aimed at increasing advertising investment, including a broader rollout of its ad exchange,…
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