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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right shoelace over her left when she was lacing up her cleats. And LeBron James is famously superstitious.Athletes from pick-up players to pros have their sacred pregame rituals, or “moments of…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq. He’s spent more…
Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
Gen Z is taking their sneakers out of the box.For some sneakerheads, kicks are collectors items, and the value drops as soon as they touch the ground. But Foot Locker’s latest campaign is rooted in the knowledge that for some Gen Zers, sneakers are most valuable as part of an…
Agencies are quietly backing away from DEI initiatives
As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges.In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine…
Advertisers are still knocking on Netflix’s door, co-CEO says
Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet.“We aren’t currently seeing any signs of softness from our direct interactions with buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call. “Actually,…
Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge ruled that Google’s control over multiple facets of the online advertising industry are illegal, a blow for Google in the landmark trial that began last fall and put the internet giant’s ad tech under the…
Sports drink BodyArmor rebrands to differentiate from the competition
Between legacy brands like Gatorade and new entrants like Alex Cooper’s Unwell Hydration, competition in the sports-drink category is as stiff as ever. Coca-Cola’s BodyArmor is suiting up.On Thursday, the brand announced a new look, marking its first rebrand in the company’s history, as well as an accompanying campaign featuring…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of…
The Seattle Storm are leveraging the WNBA draft for a marketing blitz
On Monday night, the Seattle Storm will have the No. 2 pick in this year’s WNBA draft as the result of a major multi-team trade that went down earlier this year during the WNBA’s free-agency period.While fans reeled from the shocking news that the Storm were trading longtime favorite and…
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