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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge,…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and WNBA for half a decade, and has for years used superstars from both leagues, like Stephen Curry and Sue Bird, in its ads, some of which have gone viral.In the…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where Google will activate with McLaren and the Las Vegas Sphere, according to Nick Drake, global…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in Disney’s heartwarming holiday short directed by Taika Waititi.Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine Melman is CMO at Optimum Retailing, a retail management software company. She has held senior leadership roles at brands including BMO, Clearco, Postmedia, and Flybits.What’s your favorite project you’ve worked…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Tylenol may have a bot problem.In late September, President Trump…
Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Only a true fan could dream up the singularly effective…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re not the only one.Due perhaps in part to the rise of popular Western-themed shows, from Paramount’s Yellowstone to Netflix’s Ransom Canyon, the Wild, Wild West has had plenty of screentime, and there’s about to be…
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile triathlons that take place around the world—then it’s probably good enough for just about anyone.That’s the message that the marketing team at Athletic Brewing, the non-alcoholic beer company that has been an official Ironman sponsor…
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