Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
More than half of US TV watchers are cordless, according to report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.More than half of the country's adults have cut the cord, or never had a cord to…
Streaming growth and election spend will push US ad market higher in 2024, Magna forecasts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.2024 appears to be shaping up as a bright year for the ad industry.Magna, the research arm…
Coworking with Alix McAlpine
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Women’s basketball is central to this year’s March Madness ad campaigns
Some of the biggest names in college basketball this year are women. Shaq knows it—he said he’s “only been paying attention to the girls” this season—and advertisers seem to know it, too.After last year’s women’s tournament broke records from the Elite Eight through the championship, several major brands are putting…
A Seattle Mariners exec’s path to her dream job
When she was a girl growing up in North Carolina, Catie Griggs used to run around Durham Athletic Park, the former home of minor league baseball team the Durham Bulls (and the setting of the 1988 sports rom-com Bull Durham). While she was “a complete junkie” for all things sports,…
GroupM plans to double its women’s sports spend this year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.GroupM is planning to double its annual advertising spend on women’s sports starting with this year’s upfront,…
College football postseason sponsors have ‘exceptional’ unaided brand recall
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.College football fans may never forget the final score from certain January match-ups. They may also be…
Deepfakes are spreading, putting creator and brand safety at risk
Creator Michel Janse says she was on her honeymoon when she learned that her likeness was being used to promote erectile-dysfunction pills online.“People had messaged me, saying, ‘Hey, I saw this ad, and it didn't look like you, but it was you,’” she told Marketing Brew. “It was me, in…
Inside Rothy’s sell-out strategy
Many millennials and elder Gen Zs remember the perils and pain—i.e., the blisters and lack of support—of the mid-2000s ballet flat. So, when news started to spread that they were back in style over the last couple of years, it made sense that some people tuned it out.It also made…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…