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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Rachel Sterling
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Roku is bringing even more brands into Roku City
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been a year since Roku started courting brands for Roku City, and the flirtation is far…
How Frida found organic success through ‘unfiltered’ content
It takes nine months to make a baby—and, evidently, to turn around a baby brand’s social media strategy.Last year, the team at Frida, which sells products for babies and their parents alike, found that the curated, graphic-centric content that was successful on Instagram 10 years ago just wasn’t resonating with…
‘Oppenheimer,’ sports content boost Peacock viewership
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last summer’s smash hit Oppenheimer keeps paying off.The historical drama made more than $970 million at the…
Pause ads pay off on streaming, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Pause ads may be the key to upping consumer engagement, according to new research.Around half of streaming…
Meta reported strong ad revenue in Q1, but AI investments worry investors
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Not even Zuck’s swagged-out rebrand could get Meta investors hyped for the future.Despite exceeding expectations and reporting…
The NBA’s postseason campaign pokes fun at its star players’ modesty
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the NBA, superstar players must walk a fine line. It’s OK to project confidence in your…
Advertising exec Laura Correnti was made for this era of women’s sports
This story is the seventh in a series on women leaders in sports and sports marketing. Read the rest of the profiles here and keep reading Marketing Brew for more profiles to come.In 2019, the US Women’s National Team won its fourth FIFA World Cup title, and as the players…
IHeartMedia, Deep Blue introduce women’s sports-centric audio platform
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Deep Blue Sports + Entertainment, a firm dedicated to helping brands build women’s sports marketing strategies, is…
How self-deprecation is fueling Cava’s growth
It might not sound like a winning marketing strategy for a restaurant to refer to its most-popular dish “slop.” But it’s working for Cava.“Our guests lovingly call it that ,” Rachel Karten, a social strategist who works for Cava, told Marketing Brew about the fast-casual restaurant’s Mediterranean bowls, which can…
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