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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Max put a dragon atop the Empire State Building
Earlier this summer, New Yorkers may have spotted a 270-foot dragon encircling the top of the Empire State Building. No, it wasn’t a spin-off of King Kong. Instead, the idea was cooked up by another member of the Warner Bros. family: Max.“In one of our brainstorms, somebody threw out, ‘Wouldn’t…
Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Etsy was once known as a marketplace for artists selling handmade goods. After becoming a destination for…
Audiences love originals. Why aren’t streamers greenlighting more of them?
When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the novel by the same name, immediately found a huge audience, becoming FX parent company Disney’s No. 1 general entertainment series internationally and receiving critical acclaim. To fans’ delight, the series…
Paramount and Skydance agree to merger, ending months of speculation
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The wait may finally be over.Paramount Global and production company Skydance Media finally agreed to a deal…
The most effective ads so far in 2024: report
What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re all apparently great TV advertisers.The three brands ran some of the most effective TV ads of the first half of the year, according to the measurement company EDO, which ranked national TV spots across 15 categories. EDO gauges…
The untapped market worth billions: women’s sports merch
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s pro leagues like the WNBA, NWSL, and LPGA and for less-established pro sports in the country like volleyball. As fandom grows, some supporters are looking to rep their favorite teams…
The executive leading MassMutual’s charge into women’s sports
Jennifer Halloran sits at the intersection of two industries that are both largely male-dominated: finance and sports.As CMO and head of marketing and brand for insurance and financial services company MassMutual, Halloran oversees sponsorships with some of the biggest pro sports leagues in the country, including the NHL and MLB.…
Coworking with Haidi Kelly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Haidi Kelly is SVP of marketing at AdMarketplace. Prior to joining AdMarketplace, a search advertising marketplace, she held growth and marketing roles at companies including CGTrader, Poppin, and WeWork, and she…
Why marketers aren’t cookie-free yet
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While Google only began phasing out third-party cookies in January, some people had been freaking out about…
Why some ad agencies are choosing unconventional names
What’s in an agency name? Usually, three guys’ last names, alphabet soup, or a word with all the vowels removed. Sometimes, a whimsical backstory.Party Land, founded in 2018, was named after a party store in Santa Monica. Ice Cream Social, meanwhile, got its name from the vintage Good Humor truck…
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