Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.People truly do seem to be stuck on Band-Aid: It topped Morning Consult’s Most Trusted Brands list…
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across…
A new sports sponsorship is about to take flight: On Monday, the Baltimore Orioles announced asset management company T. Rowe Price as their first-ever jersey patch sponsor.The multiyear deal means T. Rowe Price’s branding—the company name and its logo of a bighorn sheep named Trusty—will appear on the sleeve of…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Tired of shelling out more and more moolah on streaming platforms? Well, have we got bad news…
ESPN’s bet on sports betting only started recently.Major sportsbooks including FanDuel, DraftKings, Caesars, MGM, and Wynn were already spending millions on social and TV advertising as far back as 2022, and since then, FanDuel and other sports-betting brands have made their Super Bowl ad debuts.So ESPN Bet, the sportsbook created…
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website.The wholesale retailer…
Much like this year’s conference finals, the NBA Finals are proving to be a blowout.At least on the advertising side, that is: Disney is sold out of inventory for Games 1 and 2 of the series between the Dallas Mavericks and Boston Celtics, according to Jim Minnich, SVP of revenue…
Swehl wants to be known for more than recent events.Over the last few weeks, the lifestyle brand, which provides tools and resources for breastfeeding, was embroiled in the latest example of the double standard in depictions of women’s bodies in advertising after a campaign image of cook and recipe developer…
Unilever has been doubling down on its sports marketing—or should we say tripling down.The CPG giant, which owns brands like Dove, Hellmann’s, Axe, Ben and Jerry’s, Tressemmé, and Vaseline, has increased its sports media spend threefold since 2020, when sports sponsorships took a dip in the early days of the…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lizz Behler is VP, Brand, at the creative agency Spcshp (formerly known as Big Spaceship). She’s also worked at agencies including Huge, Ludwig+, and IPG Mediabrands.Favorite project you’ve worked on? My…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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