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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Streamers are rolling out more of the same
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.They say imitation is the sincerest form of flattery, and in the streaming world, there seems to…
Tech and social media companies conduct “vast surveillance” of users
Social media is all about followers, but the real followers may be the platforms themselves.In a report released Thursday, The Federal Trade Commission (FTC) said top tech and social media companies—Amazon (which owns Twitch), Facebook, YouTube, Twitter/X, Snap, ByteDance (which owns TikTok), Discord, Reddit, and WhatsApp—“engaged in vast surveillance of…
Coworking with Mike Zeman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
TikTok’s future in the US is now up to the courts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The clock’s still Tik-ing on the future of the internet’s favorite short-form video app.On Monday, TikTok appeared…
Google ‘impossible to negotiate with,’ former News Corp exec testifies in DOJ trial
“It’s the computer that figures it out.”That’s US District Court Judge Leonie M. Brinkema, 80, succinctly explaining how an ad exchange manages the frequency caps of a programmatic ad campaign. Heady stuff, but at least by Day 2 of the Department of Justice’s antitrust case against Google, Judge Brinkema’s questions…
Could HBO’s ‘Industry’ investment help solidify it as a hit?
It’s a tale as old as time in the television industry: There’s no better way to make a TV show a success than to move it into a hit-making time slot.This summer, ahead of the debut of Industry’s third season, Warner Bros. Discovery moved the show from its Monday night…
Google exec claimed company’s ‘goal’ was ‘to crush other networks’
At an antitrust trial, it’s probably not great when there’s evidence shown in court of company executives talking about crushing the competition.On the third day of the United States vs. Google, though, lawyers for the Department of Justice introduced remarks from David Rosenblatt, Google’s former president of global display advertising,…
Coworking with Christine Guilfoyle
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christine Guilfoyle is president of SeeHer, a global initiative founded by the Association of National Advertisers focused on increasing representation of women and girls in marketing, media, and entertainment. She spent…
Inside CAA’s media and entertainment partnerships department
When it comes to pop culture, CAA sometimes finds itself at the center of it. Charli XCX, who was the face of this summer’s brat summer, Ashley Park, who stars in Netflix’s Emily in Paris, and comedian and SNL cast member Ego Nwodim are among the agency’s roster of talent.But…
A Q&A with the head of Hartbeat’s marketing
Hartbeat, the entertainment company created by comedian Kevin Hart, may be in the business of comedy, but representation is one thing it doesn’t take lightly.“We are diverse by design. We are a Black-owned company,” Janina Lundy, global head of marketing and brand strategy at Hartbeat, told Marketing Brew. “We have…
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