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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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DOJ, NCIS ask ad executives about brand-safety companies
Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand-safety scandals spurred by reports from the ad-tech consulting firm Adalytics, Marketing Brew has learned.In the conversations, officials have inquired about reports alleging that YouTube inadvertently collected…
Netflix strikes up brand integrations for Jake Paul-Mike Tyson fight
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s Jake Paul-Mike Tyson live boxing match is just a few weeks away, and the streamer has…
818 Tequila looks to ‘democratize’ the influencer experience
It’s not every day that Kendall Jenner shows up on your doorstep. But for one group of housemates in Arizona, that day came in September.Last month, a video of Jenner appearing on a Ring camera at the residence of a group of students and alumni at Arizona State University, and…
The Gist’s revenue strategy is about more than typical sports content sponsors
When most people think of sports content sponsors, brands like Nike, Adidas, Lululemon, and Athleta likely come to mind.Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue…
Coworking with Christena Garduno
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
The WNBA is turning eyeballs into brand dollars
This WNBA postseason looks a little different than it has in past years.Perhaps most noticeably, the stands are packed with fans.This year’s playoffs, which tipped off late last month, are already breaking viewership records, and brands are packing into the W’s arenas and broadcasts, too: The league has signed eight…
Sportsbooks are spending more on TV ads this NFL season
Jamie Foxx in a wig. Kevin Hart clowning around with LeBron James. An urgent sense that there’s a giant pile of money free for the taking—if only the right parlay is placed.This NFL season, sportsbooks are leaning on tried-and-true advertising strategies to entice new and old customers to pony up,…
Roku releases new ad campaign ahead of holiday season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Imagine that it’s Thanksgiving Day. You’re back at your parents’ house for the holidays. That one relative…
The unexpected brands behind the WNBA’s sponsorship growth
The sports sponsorship landscape has long been chock-full of spirits, snacks, and soda brands. Categories like beauty, shapewear, and feminine care, though, have tended to be less active in the space.That’s starting to change. This year’s Super Bowl proved fruitful for beauty and skin-care advertisers like CeraVe, e.l.f. Cosmetics, and…
Inside the Seattle Mariners’ quest to connect with younger baseball fans
This story is the fifth in a series about how marketers for sports teams and leagues around the world approach social media strategy.The Seattle Mariners are looking to keep things casual. On social media, that is.In recent years, the team has been making an effort to connect more with younger…
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