Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.David Corns is the chief marketing officer of Opendoor, an online residential real-estate company. Prior to Opendoor,…
Earlier this summer, New Yorkers may have spotted a 270-foot dragon encircling the top of the Empire State Building. No, it wasn’t a spin-off of King Kong. Instead, the idea was cooked up by another member of the Warner Bros. family: Max.“In one of our brainstorms, somebody threw out, ‘Wouldn’t…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Etsy was once known as a marketplace for artists selling handmade goods. After becoming a destination for…
When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the novel by the same name, immediately found a huge audience, becoming FX parent company Disney’s No. 1 general entertainment series internationally and receiving critical acclaim. To fans’ delight, the series…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The wait may finally be over.Paramount Global and production company Skydance Media finally agreed to a deal…
What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re all apparently great TV advertisers.The three brands ran some of the most effective TV ads of the first half of the year, according to the measurement company EDO, which ranked national TV spots across 15 categories. EDO gauges…
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s pro leagues like the WNBA, NWSL, and LPGA and for less-established pro sports in the country like volleyball. As fandom grows, some supporters are looking to rep their favorite teams…
Jennifer Halloran sits at the intersection of two industries that are both largely male-dominated: finance and sports.As CMO and head of marketing and brand for insurance and financial services company MassMutual, Halloran oversees sponsorships with some of the biggest pro sports leagues in the country, including the NHL and MLB.…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Haidi Kelly is SVP of marketing at AdMarketplace. Prior to joining AdMarketplace, a search advertising marketplace, she held growth and marketing roles at companies including CGTrader, Poppin, and WeWork, and she…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.While Google only began phasing out third-party cookies in January, some people had been freaking out about…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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