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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth
When a chronically online film studio like A24 makes a weepy, romantic film like We Live in Time, one might expect a promotional campaign designed around the heightened emotion of the movie. While there was some of that sappiness, A24 marketed We Live In Time with, well, a horse: a…
Truth Social pushes into TV ads ahead of Election Day
Truth Social, the social media platform partially owned by former president and current presidential candidate Donald Trump, is getting into the TV advertising game.The platform, whose parent company Trump Media & Technology Group went public in March, started running TV ads in late August, and has spent an estimated $1.3…
Basketball’s big year for brands
It’s been a big year for basketball in the US, between the men’s and women’s USA Basketball teams’ Olympic golds, a massive March Madness, a riveting NBA Finals (for Boston Celtics fans, at least), and rapid growth in the WNBA leading up to the finals.Brands have been scoring big from…
Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
Out of toilet paper? For a few days there, you might have had a hard time finding some at a store.Consumers panic-bought toilet paper and other goods at retailers like Costco and Walmart after the dockworkers strike earlier this month. While the strike lasted only three days, it threw yet…
The Honey Pot found a sweet partner in uncharted territory
Why would a feminine-care company sponsor a WNBA team?Jazmyn Williams, director of brand marketing at feminine-care company The Honey Pot, wouldn’t blame anyone for asking. But after attending an Atlanta Dream game last season, she became convinced The Honey Pot should have a spot on the team’s sponsorship roster.Brands like…
Verizon’s revamped NFL strategy is all about experiences
Verizon’s logo isn’t the only thing that got spruced up around the time of its rebrand in June.The company also took a look at its pro football partnerships, which span 26 team deals and one with the NFL that dates back to 2010. In past years, Verizon has largely leveraged…
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching white-glove services in an effort to shed the perception that they place ads indiscriminately across the expanse of the internet.Programmatic ad-tech companies including The Trade Desk, Xandr, Index Exchange, and OpenX are pitching advertisers on so-called curated services that include bespoke packages of web publishers,…
Meta continues to go all-in on video with AI and creators
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Meta’s pivot to video continues.The company, which said that 60% of users’ time spent on Facebook and…
Advertisers are targeting horror-loving audiences in theaters
To promote the horror film Longlegs this summer, indie studio Neon didn’t take out a single TV ad.Instead, it bought a billboard in Los Angeles displaying a phone number that, when called, played an audio message from the film’s serial killer played by Nicolas Cage. The number received more than…
As celebrity beauty brands grow, some are deemphasizing star power
Chances are you’ve heard of juggernaut beauty brands like Fenty Beauty and Rare Beauty, which are affiliated with superstars Rihanna and Selena Gomez, respectively.But you’d be forgiven if you haven’t heard of others, like actor Naomi Watts-founded menopause wellness brand Stripes Beauty, which filed for bankruptcy a year after debuting.…
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