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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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NWSL teams hit $75 million in sponsorship revenue in a dozen seasons: report
The National Women’s Soccer League is just 13 years old, but it’s already hit $75 million in team sponsorship revenue as of 2024, almost as much as the WNBA’s team revenue of $76 million 27 seasons in, according to a new report from sports and entertainment sponsorship intelligence platform SponsorUnited.While…
Inside the social campaign for ‘Oh, Hi!’
Hunter Ellenbarger didn’t teach Logan Lerman how to talk like an internet girlie—but when Lerman uttered the words, “Girlie, that’s a hard no. Mama, no,” during a video shoot to promote the movie Oh, Hi!, Ellenbarger knew he had social marketing gold on his hands.Ellenbarger is the founder of Star…
WNBA team deals jumped 52% in two years, led by finance brands: report
Last year was a banner season for WNBA viewership, and brand spend followed a similar trajectory, according to a report from sports and entertainment sponsorship intelligence platform SponsorUnited.During the 2024 season, 450 brands spent a total of $76 million on team sponsorships, for a total of 531 deals and an…
CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the US spend on sports sponsorships is expected to rise in 2025, according to a report from Forrester.But while CMOs seem bullish on sports this year, a majority who were involved…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on Saturday. And like most good surprises, it involves cats.On Saturday during the preseason football game, the streamer will run a 30-second ad called “Dueling Cats” featuring a nod to the…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Annette Parker had been a runner her whole life. Then, during her sophomore year of college at the University of North Carolina at Chapel Hill, she suffered an…
Bud Light drops first NFL campaign of the season
It’s the most wonderful time of the year—the start of the NFL season, and the ad campaigns that come with it.Bud Light, the official beer partner of the league, keeps its football marketing efforts turned on year-round, according to Bud Light’s SVP of marketing Todd Allen, but a major moment…
Tips from Marketing Brew’s What’s Next? Navigating the Future Business of Creator Marketing event
Dove. United Talent Agency. TelevisaUnivision.These are just some of the companies that were represented at Marketing Brew’s What’s Next? Navigating the Future Business of Creator Marketing event in New York last week. Executives discussed the evolving creator marketing landscape, which is being shaped by new platforms, trends, and technologies. Below…
Coworking with Mayte Alquicira
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Mayte Alquicira is marketing and operations manager, loyalty, at Cinépolis Cinemas USA, a luxury theater brand. She’s also worked as the brand’s guest experience manager and supported the brand’s expansion into…
Waterboy doesn’t regret that brand trip
Creator Madi Marotta’s first official day on the job as Waterboy’s new social media manager was a tropical and eventful one.The electrolyte additive company was off on its second-ever brand trip, this year to Tulum, Mexico, with some big-name influencers, their plus-ones, and regular-schmegular customers all in tow. With 38…
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