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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
The Federal Communications Commission is in the middle of reviewing a cap preventing entities from owning broadcast TV stations that reach more than 39% of the national TV audience, as well as reviewing other existing media ownership rules and limits. But first, at the FCC’s September meeting, at least one…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.TikTok creator Jake Schroeder tries to post at least two ballads a day.They’re entirely original songs, usually performed by the singer-songwriter as he plays…
How the NFL is revitalizing its football merch
Being a football fan is basically a full-time job. To promote its latest collections from NFL Shop, the league’s marketing arm is leaning into the idea of professional fandom.In a campaign that rolled out during kickoff last month, more than 60 NFL fans rep merch from various teams as NFL…
Coworking with Brit Starr
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Brit Starr is CMO of…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s head spin.In the NIL era, marketers have an opportunity to predict the next sports star before they…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign might be common, Keith Gelman, founder of entertainment marketing agency Talent Partnership Advisors, said that…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to increase—to the extent that it’s driving a cottage-cheese resurgence.As interest in protein consumption, especially among…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out that said campaign is likely AI-generated, backlash ensues, the brand (sometimes) makes a vague statement of acknowledgement, and everyone moves on. Rinse and repeat.That cycle has come for big-name brands…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans, according to VP of Brand Marketing Katie Van.That’s why Topgolf’s latest campaign is about football,…
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