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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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After Paul vs. Tyson, more marketers are paying attention to boxing
Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much action—but the viewership packed a punch for Netflix, with 65 million concurrent streams at the event’s peak, and more than 1.4 billion impressions on Netflix’s social channels, according to the…
Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation
Fresh off its first full year of profitability, Spotify is aggressively courting advertisers.At the first Spotify Advance presentation in New York on Wednesday, Spotify’s version of an upfronts presentation, the audio streaming giant announced several new offerings aimed at increasing advertising investment, including a broader rollout of its ad exchange,…
Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned. President Donald Trump signaled Friday afternoon that he planned to once again give ByteDance another…
WPP bolsters AI tools with acquisition of InfoSum
WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at bolstering WPP’s AI tools.InfoSum sells services related to privacy-enhancing technologies (PETs), like clean rooms, which are aimed at helping advertisers and their agencies share data in a secure and privacy-focused way, and clients have included…
How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception.For Snapchat, the tournament is part of a broader push into sports that’s a decade in the making. It started with typical coverage—highlights from big events like rivalry games—which remains vital to the average sports…
How Publicis Health Media is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign trail last year, then-presidential candidate Robert F. Kennedy Jr. said he’d ban pharmaceutical TV ads on his first day in office, claiming that the industry’s ad dollars had warped media…
Google and Roblox partner on ad deal
Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the IAB PlayFronts, an annual industry event centered on highlighting advertising opportunities in gaming.More specifically, Roblox…
Coworking with Aman Sareen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Aman Sareen is CEO of Aarki, a mobile marketing platform. He co-founded and served as CEO at ZypMedia (ZypTV) which was later acquired by Sinclair Broadcast Group; he also served as…
TV’s biggest adversary—and ally—is social media
The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming…
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest live-action princess film hit theaters last week, it wasn’t the smash hit that fans might have hoped for. The movie opened to $42 million at the domestic box office and $87 million globally—only making a…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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