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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How the NFL is revitalizing its football merch
Being a football fan is basically a full-time job. To promote its latest collections from NFL Shop, the league’s marketing arm is leaning into the idea of professional fandom.In a campaign that rolled out during kickoff last month, more than 60 NFL fans rep merch from various teams as NFL…
Coworking with Brit Starr
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Brit Starr is CMO of…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s head spin.In the NIL era, marketers have an opportunity to predict the next sports star before they…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign might be common, Keith Gelman, founder of entertainment marketing agency Talent Partnership Advisors, said that…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to increase—to the extent that it’s driving a cottage-cheese resurgence.As interest in protein consumption, especially among…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out that said campaign is likely AI-generated, backlash ensues, the brand (sometimes) makes a vague statement of acknowledgement, and everyone moves on. Rinse and repeat.That cycle has come for big-name brands…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans, according to VP of Brand Marketing Katie Van.That’s why Topgolf’s latest campaign is about football,…
Google ad-tech antitrust trial remedy phase, day 4: The nitty-gritty
A puzzling question came on day four of the remedy phase of United States vs. Google LLC, in a federal courtroom in Alexandria, Virginia, when the Google team questioned Jon Weissman, a computer science professor at the University of Minnesota.Google’s lawyers asked him if he knew whether AdX, Google’s ad…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that operates cable networks A&E, History, and Lifetime, according to a July report from Deadline. But whoever might be interested in buying up the joint venture is likely to find a…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…